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Jooooy, White

Campaign
Agency Network: 
Published/Aired: 
September 2011
Audi Print Ad -  Jooooy, White

Also From This Campaign 2

Description

Print advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Caption

Jooooy Finally Has Meaning

Advertising Agency: Tonic International, Dubai, UAE
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shahidali's picture

Fooooorced and Faaaaail

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

mitali prasad's picture

why.....? i kind of liked it actually.....

mitali prasad
Activity Score 458
General Manager
shahidali's picture

Word game to represent Audi and forcing its logo into some word. It shouldn't happen that way in my opinion.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

thedesignaddict's picture

Would be better without, 'finally has meaning'.

thedesignaddict
Activity Score 5403
Art Director at Freelance
pierrelastname's picture

welcome to 70's !!!

pierrelastname
Activity Score 2869
Copywriter
Cyr's picture

Welcome to BMW !

Cyr
Activity Score 2
Planner at Sensinédit
Glut's picture

bad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
decreative's picture

I feel its good but needed little more push for the execution side.

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
napoleon's picture

I have my doubts about the effectiveness of this advert. Here's why:
1. "Joy" is property of the BMW brand, not any single BMW product.
2. This ad by AUDI is about a single AUDI product (R8) - does this mean that the rest of AUDI's products are "Joyless"? By the way, BMW owners and automotive testers find most AUDI products dull to drive, because of "dead", "inert" steering.feel.
3. Consumers will most likely comparison-shop the R8 with a Porsche - in which case both the product experience and the "cachet" of the Porsche brand are likely to win them over. .
4. Using a rivals' advertising usually results in that rival getting as much mileage - free of cost !
5. I also agree with the observation re:"forcing the logo into a word". Logos are a symbolization of a brand's values, and I am not sure if the personality of this advertisement is in sync with the values of the AUDI brand. Maybe AUDI can enlighten us about this?

.

napoleon
Activity Score 2
sunilcreates's picture

Audi have nothing to say as a Brand. Very bad advertising strategy.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
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