Jooooy, White

Agency Network: 
September 2011

Print advertisment created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Jooooy Finally Has Meaning

Advertising Agency: Tonic International, Dubai, UAE

Comments (10)

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shahidali's picture
Activity Score 4069

Fooooorced and Faaaaail


mitali prasad's picture
mitali prasad
Activity Score 458

why.....? i kind of liked it actually.....

shahidali's picture
Activity Score 4069

Word game to represent Audi and forcing its logo into some word. It shouldn't happen that way in my opinion.


thedesignaddict's picture
Activity Score 5403

Would be better without, 'finally has meaning'.

pierrelastname's picture
Activity Score 2869

welcome to 70's !!!

Cyr's picture
Activity Score 2

Welcome to BMW !

Glut's picture
Activity Score 3935


decreative's picture
Activity Score 102

I feel its good but needed little more push for the execution side.

napoleon's picture
Activity Score 2

I have my doubts about the effectiveness of this advert. Here's why:
1. "Joy" is property of the BMW brand, not any single BMW product.
2. This ad by AUDI is about a single AUDI product (R8) - does this mean that the rest of AUDI's products are "Joyless"? By the way, BMW owners and automotive testers find most AUDI products dull to drive, because of "dead", "inert" steering.feel.
3. Consumers will most likely comparison-shop the R8 with a Porsche - in which case both the product experience and the "cachet" of the Porsche brand are likely to win them over. .
4. Using a rivals' advertising usually results in that rival getting as much mileage - free of cost !
5. I also agree with the observation re:"forcing the logo into a word". Logos are a symbolization of a brand's values, and I am not sure if the personality of this advertisement is in sync with the values of the AUDI brand. Maybe AUDI can enlighten us about this?


sunilcreates's picture
Activity Score 166

Audi have nothing to say as a Brand. Very bad advertising strategy.