Jooooy, Black

Agency Network: 
September 2011

Print advertisment created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Jooooy Finally Has Meaning

Advertising Agency: Tonic International, Dubai, UAE

Comments (12)

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MohamedPhotos's picture
Activity Score 18

A great ad to be honest. Idea, simplicity, meaning, smart,

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's too simple, just a wordplay, or not even that.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This is a current BMW brand position in Oz!

The Jobless Writer
Will Think for Salary

Crealicious's picture
Activity Score 33

This ad is kinda weird isn't it? What is it trying to say and how come the final art looks like student work?

My take on it:

Molecule's picture
Activity Score 435

is this a stab at BMW?

decreative's picture
Activity Score 102

I feel, this route is much better than BMWs. But, required little more push for the execution.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

I think I will have to try that car out first to see if it is jooooy or not. Can you hook me up Audi?

Takmelius's picture
Activity Score 203

Very childish if it wasn't a scam ad! Audi's brand guidelines dictate an empty space all around the logo equal to 2/3 of the width of the one ring.

sunilcreates's picture
Activity Score 166

But joy is stand for BMW. Why u saying the same massage ?

sunilcreates's picture
Activity Score 166

Strategically very bad idea.

creative.vibes's picture
Activity Score 86

agree with sunilcreates but still it looks nice to me.

Sjobs94's picture
Activity Score 80

very well executed