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Jooooy, Black

Campaign
Agency Network: 
Published/Aired: 
September 2011
Audi Print Ad -  Jooooy, Black

Also From This Campaign 2

Description

Print advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Caption

Jooooy Finally Has Meaning

Advertising Agency: Tonic International, Dubai, UAE
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MohamedPhotos's picture

A great ad to be honest. Idea, simplicity, meaning, smart,

MohamedPhotos
Activity Score 18
Photographer
jackmancer2017's picture

I think it's too simple, just a wordplay, or not even that.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Roger Keynes's picture

This is a current BMW brand position in Oz!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Crealicious's picture

This ad is kinda weird isn't it? What is it trying to say and how come the final art looks like student work?

My take on it: http://i.imgur.com/aCHHw.png

Crealicious
Activity Score 33
Molecule's picture

is this a stab at BMW?

Molecule
Activity Score 435
Copywriter
decreative's picture

I feel, this route is much better than BMWs. But, required little more push for the execution.

decreative
Activity Score 102
Graphic Designer at TONIC Communications LLC
Lawson Hembree's picture

I think I will have to try that car out first to see if it is jooooy or not. Can you hook me up Audi?

Lawson Hembree
Activity Score 444
Takmelius's picture

Very childish if it wasn't a scam ad! Audi's brand guidelines dictate an empty space all around the logo equal to 2/3 of the width of the one ring.

Takmelius
Activity Score 203
Creative Director
sunilcreates's picture

But joy is stand for BMW. Why u saying the same massage ?

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
sunilcreates's picture

Strategically very bad idea.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
creative.vibes's picture

agree with sunilcreates but still it looks nice to me.

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
Sjobs94's picture

very well executed
nice

Sjobs94
Activity Score 80
Copywriter
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