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Grip, 3

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by BBH, United Kingdom for Audi, within the category: Automotive.

Caption

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw
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SeanMartin's picture

Nicely done. The only change I think I would have made would be to put the four arms in an X, so you're saying it's four positions of the same tool. But this works as well. Nice.

SeanMartin
OMaxweller's picture

The Audi Quattro is the only car that has an all-wheel drive system that works independently at each wheel. Therefore, if they put the visual/arms in an "x" it would imply an "x"/cross-wheel system like that used in BMWs and Subarus. Since Audi has tried to dissociate its system from these other companies it would not be a good idea to utilize the arms in an "x". Especially because the individual wheel control is undeniably better than a cross-wheel system.

OMaxweller
Activity Score 79
Copywriter
sneakyhands's picture

i just think axles. an 'x' would probably complicate it for me.

sneakyhands
Activity Score 1857
Copywriter
NatalieM's picture

Yes, that could be a good exercise.

Cool.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

elyoshiro's picture
elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

luispiter's picture
luispiter
Activity Score 2756
comunication
sparky's picture

i think its good work. its a quick get for a potentially complicated brief

sparky
Activity Score 454
Copywriter at M&C Saatchi
_sai_'s picture

Cannot understand, who can help to interpret, thanks!

_sai_
Activity Score 32
whitespace's picture

oooooh... roadkill.

whitespace
Activity Score 1953
Creative Director
slip's picture

nice idea but the high doesn't last very long though.

*****

slip
Activity Score 919
designer |

SJB

teenquey's picture

Well done guys!

teenquey
Activity Score 290
JWT
Guest commenter's picture

IT HAS THAT "waooo" ELEMENT!
GOOD GUYS!

Guest commenter
Professore's picture

Quattro - all four active at the same time, working independently. Axles it is. Independent traction control - per wheel.
Brilliant.

Professore
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