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Fuel efficient, 2

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Bartle Bogle Hegarty, United Kingdom for Audi, within the category: Automotive.

Caption

The new more fuel efficient Audis.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Nick Kidney
Creative Team: Nick Kidney& Jim Hilson
Typographers: Sharon Chong, Rich Kennedy, Chris Chapman
Designers: Alex Trochut, Mission Possible
Photographer: Sean & Ben
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Highest Rated

lucdesaulniers's picture

Doesn't match the acquired brand build-up. Bad.

lucdesaulniers
Activity Score 1145
RAM KATE's picture

This would have worked for any gel pen, Audi does not come to the mind instantly and I remember seeing a music album with similar cover.

RAM KATE
Activity Score 765
Copywriter at Marketing |

RAM KATE

reactor's picture

On a given day the world can be full of similar things. But each one will have its subtle differences.. So does 'identical twins'. At the end of the day , this campaign works. It simply DRIVES IT'S MISSION !

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

bknowlden's picture

Beautiful.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

rolling.stone's picture

Good Art

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

lucdesaulniers's picture

Doesn't match the acquired brand build-up. Bad. ...And doesn't address the identified market.

lucdesaulniers
Activity Score 1145
lucdesaulniers's picture

Doesn't match the acquired brand build-up. Bad.

lucdesaulniers
Activity Score 1145
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