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Easy park

Campaign
Agency Network: 
Published/Aired: 
March 2012
Audi Print Ad -  Easy park

Also From This Campaign 2

Description

Print advertisement created by DDB, Spain for Audi, within the category: Automotive.

Caption

Audi parking system. Easy park.

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Accounts: Cristina Cano, Luca Dell'Oro
CGI: Lucas Pigliacampo
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Highest Rated

salil.sharma's picture

awesome
Excellent Art Direction & Execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Tejónidas's picture

Clever!

Tejónidas
Activity Score 246
Copywriter
noknoriano's picture

Great IDEA !!!

noknoriano
Activity Score 73
Art Director
Ramat Ajala's picture

Forced.

Ramat Ajala
Activity Score 794
bate_palmas's picture

Whoa! Stop! Hammertime! What's all the excitement about?

Nothing amazing going on here.

bate_palmas
Activity Score 1479
Raistlyn's picture

Muy bueno

Raistlyn
Activity Score 12
alaaelalfi's picture

Great ...

alaaelalfi
Activity Score 40
Art Director at UPS
Hadrons's picture

L a m e .

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jazzringz's picture

give me a break!!

jazzringz
Activity Score 104
Art Director at TBWA
andylefty's picture

Simple.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
vlads's picture

awesome maybe a prize.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Wordfruit's picture

I think the visual gets the broad point across pretty well.

I think it'd be more effective with a bit more info on the experience of using the Audi parking system. A line of copy might do it.

Wordfruit
Activity Score 1023
due's picture
due
Activity Score 64
talkingisfree's picture

It says it parks easy and it does it very good. I thinks is good but not brilliant. Brilliant would be if it was as good but more descriptive on how does that system make your parking easy. It is simplifying the process a bit too much to get a simple idea. But is nice.

talkingisfree
Activity Score 2712
Art Director
shaun1800's picture

The 'so easy it's child's play' type thought has been used many times before, that being said this is a really nice way of using it.

shaun1800
Activity Score 293
Copywriter
somecopywriter's picture

First thought here. It also doesn't make the brand promise come through very well. This just doesn't feel like, 'Vorsprung durch Technik' to me.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
gioborde's picture

Idea is ok, but why go for classic execution, when this had a lot going for itself.?..pitty

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

MicheleVirgilio's picture

i like it. Direct and clear for me.

MicheleVirgilio
Activity Score 2617
refused's picture

Cool idea! Maybe a direct marketing is better...

refused
Activity Score 28
fadirahhal's picture

weak

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
adxavi's picture

the ad explains perfectly the benefit.
great!

adxavi
Activity Score 12
vlads's picture

more of play dooh?

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

ananta's picture

superb

ananta
Activity Score 53
advertising
mark3r's picture

Excellent. Easy to understand, direct to the point, good art direction.

mark3r
Activity Score 1949
Art Director at Scout
glira's picture

Simple and Clever

glira
Activity Score 17
Art Director
Peter Frank's picture

good but the art is terrible

Peter Frank
Activity Score 532
salil.sharma's picture

awesome
Excellent Art Direction & Execution

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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