Cruise Control

Agency Network: 
October 2012

Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Print advertisment created by DDB, Spain for Audi, within the category: Automotive.

Keep your distance. The new Audi Q5 with adaptive cruise control.
You'll never drive alone

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann

Comments (2)

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the_lizard_king's picture
Activity Score 1257

As Micheal Jackson once said... TOO BAD!

And then GOD said...
Let there be creativity!!!

Victorious's picture
Activity Score 95

I think students can do a better job