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Published/Aired: 
December 2010

Description

Print advertisement created by BBDO, Lebanon for Audi, within the category: Automotive.

Caption

Don’t let your car get in your way. Pass by for a check-up.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriter: Chris Jabre
Photographer: Steve Kozman
Group Account Director: Claude Checrallah
Account Director: Hala Amiouni
Account Executive: Bilal Khalife
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Highest Rated

CuriousPencil's picture

Got a problem folks. It's with a car company. One that sells cars to people. And then tells them it's a problem. Car's not the problem. Drivers who forget are the problem. Logic fail.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Great

Guest
JeffP's picture

That's the best of the group. Having owned an Alfa for a few years, I totally relate to this :)

JeffP
Activity Score 810
Marketing Manager at TomTom
Guest's picture

Oh look, it's snowing in Lebanon!...

Guest
Guest's picture

What? It does snow a lot in Lebanon. What's your point?

Guest
Guest's picture

idea is great; and so is the execution as well!!! thats what advertising should look like.... love all of them

Guest
Oblabla's picture

i guess this is easier to get when you are a girl, the spark plug ad could have been harder to get.

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Guest's picture

"Pass by" seems like a pun on "bypass", no? Very appropriate for a car clinic :P

Well, it's better than "drive by" :D

Guest
egcalcaneo's picture

The concept is not bad, it should not be seen by the front mirror, I think it looks better in the rearview mirror

egcalcaneo
Activity Score 11
Creative Director
Blashyrkh's picture

That's what I thought too, but thinking twice it works better this way. When you see the "big problem" blocking your way you have to stop.

Blashyrkh
Activity Score 32890
Art Director
shaun1800's picture

A bit average for me, seems like a case of write line, create ad with literal meaning of line.

shaun1800
Activity Score 293
Copywriter
Guest's picture

I love it great idea

Guest
CuriousPencil's picture

Got a problem folks. It's with a car company. One that sells cars to people. And then tells them it's a problem. Car's not the problem. Drivers who forget are the problem. Logic fail.

CuriousPencil
Activity Score 4225
Copywriter
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