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Audacity

Agency Network: 
Published/Aired: 
March 2009
 Audacity

Description

Caption

They are not stories, they're facts. Portugal is the only country in the world with classified heritage in three separate continents. The 27 chosen monuments are situated in 16 countries and are a reason of pride for all Portuguese people. They represent our courage, our ingeniousness and dedication. Choosing the New 7 Wonders of Portugal is to divulge and protect a heritage that belongs to us but also to all of humanity. Participate, the results will be revealed in a ceremony that will happen on the 10th of June of 2009, the Portugal Day.

Advertising Agency: Nossa, Lisbon, Portugal
Creative Director: Nuno Cardoso
Planner: Duarte Durão
Art Director: Tiago Prandi
Copywriters: Nuno Cardoso, João Moura
Intern: Francisco Melo
Photographer: Kryptonphoto
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StarlaY's picture

"They represent our courage, our ingeniousness and dedication."
Actually they represent the colonialist policy of Portugal during centuries for the rest of the world... Sorry folks.
Still wish you a happy Portugal day!

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

As if Portugal has been the only country in the world with a colonialist policy!! What about the UK, Spain, etc, etc? Weren't they colonialists too?

Guest
StarlaY's picture

Sure, the history of the world is all about colonialism. It just bugs me when someone makes a pride and joy about it. It was neither curiosity nor courage to explore the unknown lands, it was all about gold and more gold. why can't anybody say so? Regardless of this ad, I just wonder why can't we face the history honestly ever as the whole nations in the world.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

Hey wanger we know that UK, and Spain were colonialists too and we know they killed more people then th rest of colonialists. Shit head.

Guest
StarlaY's picture

has a point

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

NatalieM's picture

This headline works a bit better.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Excelente direcção de arte. parabéns Tiagão

Guest
Guest's picture

Great work. Congratulations!
Xiau Zeng

Guest
Guest's picture

bad artwork. worst headline.

Guest
Guest's picture

sinceramente gosto muito do trabalho, e penso que muitos dos comentários que aqui estão, são meramente políticos ao invés de críticos, hoje em dia as pessoas são levadas por um fanatismo extremo, que as impede de pensar sequer naquilo que gostam ou deixam de gostar. É a chamada dormência social.

Abraços para todos da Joana :)

Guest
Wordnerd's picture

Aaaahahaha! Please guys, click 'enlarge' before starting to cheer.

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

o concept é original, a arte é boa. realmente gosto das peças

Guest
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