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Agency Network: 
Published/Aired: 
July 2012

Description

Print advertisement created by McCann, India for ATSS Burglar Alarm System, within the category: Professional Services.

Advertising Agency: McCann Erickson, India
Executive Creative Director: Prasoon Joshi
Creative Director: Anshumani Khanna, Denzil Machado
Copywriter: Saurabh Dubey
Art Directors: Harshik Suraiya, Denzil Machado
Production company: InnGraphic creative outsourcing
Agency Producer: Meraj Khan
Illustrator: Staudt Agnes
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DilipRevar's picture
DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
DebLA's picture

Ogilvy's are so much better! Clean, clear. Relatable.
ME's is actually frightening. What possible feeling could a castle tied in a knot evoke? Not relatable.
Way too much self praise on the CGI side - no messaging for the client/product at all. Unless you live in Mediaeval England.

DebLA
Activity Score 2
andreea.munteanu's picture

copy cat...

andreea.munteanu
Activity Score 4
Marketing Manager
Crash's picture

mmmm...

Crash
Activity Score 193
Art Director at autodidacta
feysal's picture

nice cg work ... but if the concepts copied...well too bad

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

LittleJoe's picture

Who can understand It is about Security Systems..?!???

LittleJoe
Activity Score 345
Graphic Designer at Torino
hasalaka.th's picture

Now this is too much.

hasalaka.th
Activity Score 288
mediamax
Jon-Paul Mountford's picture

So is this house is lifted off the ground.
by the the twisty thing going under it?
it's a shame the idea isn't sold well or clear enough by the art.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

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