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Statue

Agency Network: 
Published/Aired: 
March 2012
Atma Print Ad -  Statue

Description

Print advertisement created by TBWA, Argentina for Atma, within the category: Electronics, Technology.

Caption

In the dark things could be anywhere.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Digital Artist: Agustín Castro
Account Director: Hernan Elliot
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fadirahhal's picture

and?

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
CuriousPencil's picture

Yes, things could be anywhere in the dark. Why are ATMA lights any better than, say, a candle, or a torch maybe, or a small robot with a burning clown face? This is almost half an ad, almost. Nice photo though.

CuriousPencil
Activity Score 4225
Copywriter
Tejónidas's picture

a small robot with a burning clown face... hahahahahahahahahaha

Tejónidas
Activity Score 246
Copywriter
ace85le's picture

The execution saves the day.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bobby666's picture

nothing great... sorry fellas

bobby666
Activity Score 1460
RMG Connect, India
bate_palmas's picture

COME ON! What kind of an insight is that?!!

bate_palmas
Activity Score 1479
darrenabriel's picture

one word. confusing.

darrenabriel
Activity Score 54
Art Director at Ogilvy
bate_palmas's picture

I don't think there's anything confusing about this at all. In the dark, it's difficult to see. The clue is in the headline.

It's just a rubbish ad.

Sorry.

bate_palmas
Activity Score 1479
observant vicky's picture

I agreed things could be anywhere in the dark but why I opt ATMA light why not candle or torch ?

observant vicky
Activity Score 194
Copywriter
kleenex's picture

not that great of an ad imo.

kleenex
Activity Score 52582
Web Designer/Developer
Abhishek Parikh's picture

'Brief from client' and 'insight from agency' could have helped to understand why this ad was made.

Abhishek Parikh
Activity Score 568
andylefty's picture

A long erm. Seems like a good brief.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

...no

MicheleVirgilio
Activity Score 2617
sush's picture

nice photography but i think the copy failed 50%

sush
Activity Score 566
creative writer and organizer |

sue

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