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Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Grey, Brazil for Atlantis Travel Agency, within the category: Transport.

Caption

Times have changed. Take the opportunity and travel.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Lucas Heck
Copywriter: Filipe Medici
Illustrator: Carlos Fonseca
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Khandakhulu's picture

times may have changed, really???

Khandakhulu
Activity Score 17
blah |

"If you're being chased by a police dog, try not to go through a tunnel, then on to a little seesaw, then jump through a hoop of fire. They're trained for that."

Jainas's picture

Brilliant illustration and nice insight, but the font choice seems a bit weak...

Jainas
Wordnerd's picture

nice insight??

Wordnerd
Activity Score 6692
Copywriter
jai hind's picture

has the agency gone nuts, it was not called israel in those times and also until 1948 when the jewish terrorists stole the lands of the poor arabs with the help of their imperial masters

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest commenter's picture

Bullshit, Israel was taken from the Hebrew in 2000 AC.

Guest commenter
rcantalice's picture

you meant B.C. (In portuguese AC means "antes de de Cristo", which translated to english is "before Christ")

rcantalice
Activity Score 37
Art director
jai hind's picture

very bad and very insensitive ad

jai hind
Activity Score 356
Art Director |

jai hind
art director

Ryan Lancaswer's picture

Brilhant!!!!! Congrats!!!! Gold Lion!!!!!

Ryan Lancaswer
Nthngmn's picture

Gold Lion? are you mental?

Nthngmn
Activity Score 626
Art Director
jai hind's picture

abey ryan lancaswer chootia hai kya, (are you a stupid, ryan)

do you know the value of a Gold Lion, in all its history of it has never gone for a piece of shit.

jai hind
Activity Score 356
Art Director |

jai hind
art director

rcantalice's picture

Great ads! And extremely beautiful

rcantalice
Activity Score 37
Art director
veroruvioli's picture

Times havent changed. Only technology have changed.

-Argentine copywriter for export-

veroruvioli
Activity Score 82
petek's picture

i just booked a holiday in bagdad

petek
Activity Score 1894
Creative Director
consolidated.db's picture

big sack

consolidated.db
Activity Score 545
Copywriter at Ad Land
Col. Mustard's picture

Well, I Think it's a great piece of advertising! Haven't seen one like this in a long time!

Col. Mustard
Guest commenter's picture

Very nice, very fresh. a diferent way of thinking. I like it.

Guest commenter
lauke's picture

Very nice, very fresh. Different way of thinking. I like it.

lauke
Activity Score 112
Art Director
Jet Propulsion Lab's picture

So you post a comment as a guest first, and then you leave a "copy-and-paste" comment right after it?

You Brazilians just kill me!!!

Jet Propulsion Lab
Activity Score 10679
Copywriter
lauke's picture

:)

lauke
Activity Score 112
Art Director
lauke's picture

"Jet"
Do you really think that I put a comment as "nobody" and then I put the same comment right below to try fool someone???
Or do you think that maybe I put the comment and then I realize that I was not login in. So I put again because I would like the people to know my opinion about the AD.
What do you think?
The answer is not so hard my friend.

lauke
Activity Score 112
Art Director
Jonaht M.'s picture

I liked as well. Great Illustration and concept. Congrats!!!

Jonaht M.
Guest commenter's picture

A plea for shit.

Guest commenter
Mark F. 's picture

It's all about diplomacy! Fantastic! Silver Lion I guess.

Mark F.
Calibarak's picture

Bleh

Calibarak
Activity Score 302
Disco Munky's picture

Not that great. The times, they aren't a changing.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

getconnected2001's picture

Whats making so may people love this ad?

getconnected2001
Activity Score 987
Art Director at New Delhi
Jet Propulsion Lab's picture

Hashish?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Wordnerd's picture

being employed in that agency?

Wordnerd
Activity Score 6692
Copywriter
dadada's picture

loving israel

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

andré ™'s picture

Really good illustrtion, it makes the ad. Congrats Carlos!

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Hugo Noguera's picture

Doesn't say anything to me at all...are you saying that now is a good time before war starts again?
this is wrong....

Hugo Noguera
Activity Score 16
Akshunhiro's picture

It's a pity about the spelling mistake "fligth to Israel"...

Akshunhiro
Neil Levy's picture

that typo comment is the smartest comment yet. because beyond people's own personal beliefs about the legitimacy of israel as a state, in this forum, it's far more important to look at the real issue: the quality of the ad. typos only weaken the result and make us wonder if it's a real ad or a comp. if it's a real ad, then fire the proofreader or whoever lets that get out of the house with a mistake.

Neil Levy
Activity Score 314
Copywriter |

neil levy

Filipe Medici's picture

Hey Neil, this is the copywriter of the campaing. After some comments we realized that maybe there's some typo problems with this ad. This campaing is real, for a Brazilian Travel Agency, and, of course, it was published in portuguese. We sent this campaing to a translation company with all other campaing that we've sent to Cannes. We'll check this and all the other campaings as well. Our proofreader still on her job. I cannot say the same for the translation company. Thanks for the hint!

Filipe Medici
but_why's picture

Nice illustrations don't make good ads.

but_why
Activity Score 280
Watford
mishkaa's picture

ye kya hai!

mishkaa
Activity Score 296
Guest commenter's picture

It's similar to the O&M's creative for Maharashtra Tourism.

Done! Search for Maharashtra Tourism you will get the link.

Regards,
gb

Guest commenter
sushil.bhojane's picture

ok

cheers

sushil.bhojane
Activity Score 9
Creative Head
Neil Levy's picture

hey man,
thanks for the update. what a drag to have to work with translators all the time but i guess that's the price you gotta pay to do ads now in a global market. by the way, damn, translating in three languages must be tough. i only speak 2 but more than that you gotta be really smart i.m.o. and probably end up speaking, thinking and dreaming in some combination of all.

good luck in the shows.

be well,

-neil.

Neil Levy
Activity Score 314
Copywriter |

neil levy

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