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Published/Aired: 
December 2011

Description

Print advertisement created by Euro RSCG, France for Athena, within the category: Fashion.

Advertising Agency: Euro RSCG 360, France
Advertiser's supervisors: Dominique Seau, Anouk Ribard, Françoise Chauvin
Agency's CEO: Pascal Allard
Agency's Managing Director: Vincent Mayet
Executive Creative Director: Hugues Pinguet
Account supervisors: Vanessa Bernard-Granger, Anne-Flore Seringe
Art Director: Thomas Derouault
Copywriter: Dimitri Hekimian
Art Buyer: Isabelle Baud
Agency Producer: Christophe Demeure
Photographer: Jean-Yves Lemoigne
Retoucher: Asile
Director: Agathe Riedinger
Production Company: Marcassin
Athletes: Renaud Lavillenie, Kevin Mayer, Martial Mbandjock, Romain Barras
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Highest Rated

Lazarus's picture

Funny photoshop job.

Lazarus
Activity Score 1536
Creative Director
tamer samy's picture

What's the point ? and why the second proposition player is trying so hard while no one is after him in the third place ? and why they are naked ? is it underwear for gays ?
Nice Art direction..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Seriously Crazy's picture

assuming you wanted to write 'second position player', i think he's trying so hard so that even he can catch hold of an underwear from the clothes line XD

Seriously Crazy
Activity Score 638
Hadrons's picture

hmmm

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture

Whilst totally not getting it, I really like the quality of the image.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thedesignaddict's picture

We're in the communications business, and this is perhaps the most convoluted and enigmatic message I've ever seen.

Really, Epica?

thedesignaddict
Activity Score 5403
Art Director at Freelance
faisal forazi's picture

really good. some confusion

faisal forazi
Activity Score 12
kleenex's picture

A new set of ads with naked people from this company....

Where are the ladies?!?!!?!

kleenex
Activity Score 51126
Web Designer/Developer
Lazarus's picture

Funny photoshop job.

Lazarus
Activity Score 1536
Creative Director
MicheleVirgilio's picture

funny but don'tl linke

MicheleVirgilio
Activity Score 2617
peterpen's picture

http://www.youtube.com/watch?v=AJ7nO7nIfJ4&feature=related

I think the making-of is much more interesting

peterpen
Activity Score 2
fotdot's picture

I fell gay.

fotdot
Activity Score 673
Creative Director
Hawrys's picture

What?!?!

Hawrys
Activity Score 198
Copywriter
mario17's picture

This is not a true visual :(

mario17
Activity Score 29
Marketing Manager
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