The fight, Bazooka

Agency Network: 
September 2010

Print advertisment created by Saatchi & Saatchi, France for Association France Alzheimer, within the category: Public Interest, NGO.

Without your support, his fight is already lost.

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan

Comments (11)

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dadada's picture
Activity Score 1720

nothing outstanding

Everybody is creative, be yourself.

F.Abboud's picture
Activity Score 218

I think they pushed it too much with these visuals! All visuals treat the Alzheimer patients as terrorists/rebellion which is neither fair nor correct! I think a TVC for this subject, with a different strategy, would give more support for this campaign.

capywriter's picture
Activity Score 5509

Just a thought... people that age probably experienced the second world war. It sticks in their memories for life. Even after so many years my grandfather still talks about the war. With his memory fading those things will stay with him forever, even when Mr. Alzheimer is taking over.

F.Abboud's picture
Activity Score 218

I understand where you come from and I appreciate your POV; but what if my grandpa wasn't a soldier? and definitely my grandma wasn't a revolutionary Molotov Cocktail fan! I still feel they pushed it too much

keithstoeckeler's picture
Activity Score 425

Pretty powerful campaign/visual.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Watch out...he's got a carpet!

m.guney's picture
Activity Score 67

these are so close...

Spoonfeederxxx's picture
Activity Score 641

This is such a literal interpretation of the thought...

Here's a novel idea, why don't you try and be creative and think a little bit lateral for a change...

Guest's picture

That's pretty forced.

jamesrothenburg's picture
Activity Score 554

That's pretty forced.

Blackvertising's picture
Activity Score 35