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The fight, Bazooka

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by Saatchi & Saatchi, France for Association France Alzheimer, within the category: Public Interest, NGO.

Caption

Without your support, his fight is already lost.

Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Directors: Florian Roussel, Olivier Gamblin
Copywriter: Guillaume Blanc
Photographer: Yann Forhan
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dadada's picture

nothing outstanding

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

F.Abboud's picture

I think they pushed it too much with these visuals! All visuals treat the Alzheimer patients as terrorists/rebellion which is neither fair nor correct! I think a TVC for this subject, with a different strategy, would give more support for this campaign.

F.Abboud
Activity Score 218
Planner
capywriter's picture

Just a thought... people that age probably experienced the second world war. It sticks in their memories for life. Even after so many years my grandfather still talks about the war. With his memory fading those things will stay with him forever, even when Mr. Alzheimer is taking over.

capywriter
Activity Score 5509
Copywriter at Freelance
F.Abboud's picture

I understand where you come from and I appreciate your POV; but what if my grandpa wasn't a soldier? and definitely my grandma wasn't a revolutionary Molotov Cocktail fan! I still feel they pushed it too much

F.Abboud
Activity Score 218
Planner
keithstoeckeler's picture

Pretty powerful campaign/visual.

keithstoeckeler
Activity Score 425
Phil Lestino's picture

Watch out...he's got a carpet!

Phil Lestino
Activity Score 1684
m.guney's picture

these are so close...

m.guney
Activity Score 67
Copywriter
Spoonfeederxxx's picture

This is such a literal interpretation of the thought...

Here's a novel idea, why don't you try and be creative and think a little bit lateral for a change...

Spoonfeederxxx
Activity Score 641
Copywriter
Guest's picture

That's pretty forced.

Guest
jamesrothenburg's picture

That's pretty forced.

jamesrothenburg
Activity Score 554
Art Director
Blackvertising's picture

:)

Blackvertising
Activity Score 35
Art Director
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