April 2009

Print advertisment created by Saatchi & Saatchi, France for Association France Alzheimer, within the category: Public Interest, NGO.

In France, one million people can't get hold of their memories.

Advertising Agency: Saatchi & Saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Marc Thirouin
Retoucher: Panit Pundarik

Comments (4)

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everartz's picture
Activity Score 7613

i think this one is the best out of the three... visual wise

| everartz |

Guest's picture

visually stupid.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I disagree.

Okkay it's looks almost idetical to the earlier one's (indeed it's like a extension to a campaign) but if it aint broke.....

I "got it" almost straight away, so it's not one of those clever have to work for the message type adverts, but maybe this type of campaign needs that immediacy.

It is to raise awareness after all and a complex intricate visuall may have just confused the issue.

cebado's picture
Activity Score 256

so so