February 2010

Print advertisment created by BDDP, France for Association de défence contre le tabac, within the category: Public Interest, NGO.

Smoking is being a slave to tobacco

Advertising Agency: BDDP & Fils, France

Comments (52)

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JopyCunior's picture
Activity Score 220

sadly, quite insipid.
tobacco is a dependence -> a dependence forces to slavery -> sexual abuse.
way too easy but I still find it funny.

Imagepro's picture
Activity Score 112

I think it shows the abuse we take of the tobacco companies. We even pay for it! I like the feeling I get from the ad. I wil never forget this one. But many people will only focus on the sexpart again. :(

gmint7's picture
Activity Score 2675

i agree,

but arguably, it's a wrong logic (that's why it feels weird)

dependence > slavery > sexual abuse , but not: tobacco dependence > sexual abuse (Special case)


Davosk's picture
Activity Score 4815
Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cheers, Davosk.
Slave to tobacco.
Slave to tobacco companies!!!
No wonder this is polarising people.

The Jobless Writer
Will Think for Salary

hufflepoff's picture
Activity Score 430

Besides for the sexual connotations which may be irrelevant . It still works.

xcreativity's picture
Activity Score 2374

honestly, the sexual connotations in my opinion are stronger than actually the message being transmitted, which is bad.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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thefakehuman's picture
Activity Score 410

I think its a strong and in your face approach... it does have a powerful message wrapped in a visual that's quite relevant.

- Life Feeds on Life -

dsklan's picture
Activity Score 1926

why slave?
girls love to blow my dick;)

lynz's picture
Activity Score 104

So not appropriate, no one wants to hear this BS!

dsklan's picture
Activity Score 1926

i forgot to mention, mine is more like a havana;)

Don Jono's picture
Don Jono
Activity Score 24


Lets Play!

PERP's picture
Activity Score 433

Ok, this is just bad. You do realize that, right? Right??

.: look for the green giant on the label :.

Wordnerd's picture
Activity Score 6692

'hey, we know there are 17383 anti-smoking print campaigns, but we found a new one: smoking is like sucking the dick of the tabacco industry! that's gonna show them'
if advertising is a little bit more to you then creative wanking, (lets say about solving a problem f.e.) please stop that print crap alltogether for anti-smoking.

CopyRight's picture
Activity Score 713

nice work

KbxAds's picture
Activity Score 943

actually i thought the ad was having a completely different message and target audience when i saw teh thumbnail. now when i saw it was for alll smokers, then the idea is so so. but if you make the targt audience young corporate recruits who chain smoke along with their bosses to be in their good books, then this is a gr8 idea, copy would be some thing like "smoking to please your boss is as good as sucking"

Publiz's picture
Activity Score 115

It's a french campaign created by Publicis which make controversal discussions by the bloggers. I don't think that the targer understant clearly the message.

Inspiration graphique et publicité créative : Publiz

Hibon's picture
Activity Score 3734

You can see above the name of the agency.... this is not Publicis...but BDDP & Fils, France.

Simple ideas are the best !

alejulimaty's picture
Activity Score 842

this is very clear, everyone can understand it and it was thought to be controversial. well done

fauxjebus's picture
Activity Score 498

Okay, so you're going show the same idea 3 times, why not mix up the poses a bit?

ladycake's picture
Activity Score 19

Ok...when I first saw this pic in the preview, I didn't see cigarette dependency.

monsieurange's picture
Activity Score 520

Terrible ads!

silvi's picture
Activity Score 4172

I don´t know... bad association between slavery, sex and cigarrette, i guess.

Hibon's picture
Activity Score 3734

This ad is not doing a great job to the ad industry in France. The idea is good for a agency book but not for the cause.

Simple ideas are the best !

Ensamblador's picture
Activity Score 239

The sexual connotation "blows" away the message. I don´t know if it really works, smokers will reject it on the first sight.

satrianee's picture
Activity Score 3748

making the ad nasty doesn't make it brillant all the time... what if the smoker enjoys being dominated?

Let me tell you! This is too sexy to help the cause.

Davirus's picture
Activity Score 44

Only if you act as a prostitute.

I dont think average smokers likes to be dominated.

lamoscacojonera's picture
Activity Score 296


Tommy G.'s picture
Tommy G.
Activity Score 897

brillant. I'd buy that.

gmint7's picture
Activity Score 2675

another French shit.


Hiperion's picture
Activity Score 3138

where is the efficiency?
what kind of social campaign is a one who doesnt care of efficiency?

pantspantsrevolution's picture
Activity Score 24

Whoa ho, the old adage is true: sex sells. Now I want fellatio AND a cigarette.

Dev Kumar's picture
Dev Kumar
Activity Score 834

:-) A very strong and straightforward message. Well...truth sucks, doesn't it?

Spoonfeederxxx's picture
Activity Score 641

I have to agree with xcreativity, the sexual connotation overrides the intended message, which dilutes it tremendously...

etheleillehun's picture
Activity Score 2

Lol.. you're saying blowing is bad, not smoking...

CreativeGOD's picture
Activity Score 54

BLOW JOB AD!!!!!!!!

HelloBello's picture
Activity Score 14

Strong sexual message, weak strategy and so so execution. Although makes me feel dirty looking at the ad which is how i'd feel if i smoked so perhaps it does work.....Just not for the right target.

shitmonk's picture
Activity Score 465

if he pissed on her face that would feel nasty and dominating,
people love oral sex, and it's not abuse unless those are underaged teens.

the_guest's picture
Activity Score 175

I think the analogy between smoking and oral sex is forced and stupid. Surely there will be a lot of fuss about these ads, but they won't make any difference to any smoker.

f10.Sevilla's picture
Activity Score 59



tchifi's picture
Activity Score 164

don't think it does anything for the cause.

bobby666's picture
Activity Score 1460

the intended or unintended sexual connotation is too overpowering and thus makes the idea weak... not working for me

michelangelo's picture
Activity Score 660

blow job or smoking? men enjoy women who blows great but not women whose breath stinks

Dzsoi's picture
Activity Score 8532

Smoking is like s*cking the dick of tobacco companies. It is an analogy and one of the thing compaired here is a sexual action. If the sexual connotation is kind of overriding the compaired thing (smoking), this means they were successful at dramatising it, weren't they?

Davirus's picture
Activity Score 44

As I said previously, only actual smokers complain about this, mostly people around here are not being objective about the message.

I found the message impressive, original and superb.
A good AD is not about graphics, is about the idea, and this have a good one.

Sven Gali's picture
Sven Gali
Activity Score 845

The oral fixation undertone of both smoking and oral sex
has nothing to do with the perversion of forced oral slavery
warped is as warped does.

Holly Boy's picture
Holly Boy
Activity Score 42

Ouch.... It's very very very bad.
It's what they don't have credits ?

cortescreativo's picture
Activity Score 118

WTF with this ad!!!????

(miguelandréscortés / Graphic Creative / Y&R)

rolling.stone's picture
Activity Score 2741

you love this or hate this, you WONT FORGET this


~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture
Ed Rapport
Activity Score 724

well it is for sure one of those ads not to be forgotten. but to relate it with polishing the nob is a bit of a stretch... But i see what they are trying to communicate smoking makes you a slave to BIG Tobacco companies.. The art of smoking (sucking to enhale) is, in fact similar to oral sex performed on a man.. But kids as young as 12 and 13 can become hooked on cigg addiction. Doesn't look good to show a kid in this position. So could be executed with out showing such a graphic depiction.