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Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by BDDP, France for Association de défence contre le tabac, within the category: Public Interest, NGO.

Caption

Smoking is being a slave to tobacco

Advertising Agency: BDDP & Fils, France
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Highest Rated

CreativeGOD's picture

GAY BLOW JOB AD!!!!!!

CreativeGOD
Activity Score 54
Anov Communication's picture

Making a huge problem in France ... TV ad is much better !

Anov Communication
Activity Score 42
xcreativity's picture

seriously, not a fan of all of the poster ads. I'll be waiting for the tv ads.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

CrackerJackFlash's picture

where's the half star button?

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

sirvan's picture

F that. I want some negative stars.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

John van de Vorstenbosch's picture

God this is bad.. on so many levels and in so many ways...

Lol@CrackerJackMedia!

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
copycomoelcopi's picture

when i saw the thumbnail, i thought it was a priest!
am i crazy?

copycomoelcopi
Activity Score 822
Copywriter
Anov Communication's picture

look up the TV SPOT right here (in french no time yet to translate it): http://www.youtube.com/watch?v=-IiIwzc833s
message is : "Ladys and gentlemen, we are in a tuff position and that's why we are in here : we have more than 60 tonnes of toxic poison (like acethone, calmium and amoniac) and we really need to hide it from the earth ground, do you have any good ideas ? Why not to send it in a recycling circle ... NO NO NO too expensive, Why not to Digg a hole like last time and hide it with ground ... NO NO NO we will have some problems with ecologist in less than 24 hours ... Don't you have a more efficient idea ?
And if we make people throw it ? Like if we make us throw a little bit every day, they won't find any clue ... using marketing to makes youngs think it's cool and rebel ... And How will it looks ? I think I have a really good picture in my mind ... blablabla"

Anov Communication
Activity Score 42
lucdesaulniers's picture

its not throw it but eat it (smoke it). And they will be buying it, no cost to us.

lucdesaulniers
Activity Score 1145
cyril effman's picture

I hate

cyril effman
Activity Score 24
Copywriter
CreativeNinja's picture

Asqueroso. Esclavos sexuales del tabaco?. No viene al caso. Totalmente Desagradable.

CreativeNinja
Activity Score 133
Planner
silvi's picture

Too many models to say the same thing.

silvi
Activity Score 4172
Copywriter
bad astronaut's picture

It's stupid...but I like it!

bad astronaut
Activity Score 544
Brain-Art's picture

No

Brain-Art
Activity Score 1101
Graphic Designer
satrianee's picture

I can imagine how the art director would like a black leather collar around that neck.... Otherwise he/she wouldn't ask for those looks

satrianee
Activity Score 3748
lamoscacojonera's picture

The French Kiss, as explained by the French...

lamoscacojonera
Activity Score 296
quokkies's picture

Sickness ideas. I think the girl look better.

quokkies
Activity Score 251
Art Director at Leo Burnett Viet Nam
CreativeGOD's picture

GAY BLOW JOB AD!!!!!!

CreativeGOD
Activity Score 54
Roger Keynes's picture

How many of you have told your friends how appalling this ad series is?
When you get an idea that polarises people like this... it's a good idea.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

fineartsgenious's picture

it looks like blow job ad.

fineartsgenious
Activity Score 12
Graphic Designer
Audrius Kubrik's picture

I think it's to the point. Maybe you don't want to think about the habit from this angle and it gets under your skin (which it should) but for me - they absolutely nailed it:

When you're young you think smoking makes you look cool, but in reality you're just a slave of the 'guys upstairs' in big tobacco companies.

I think it works.

And that's an opinion of a quitter.

Audrius Kubrik
Activity Score 828
Vilnius
Roger Keynes's picture

I hadn't thought of that angle, AK.
That's brilliant. Add two stars!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

satrianee's picture

So blowjob is totally a bad thing eh?

satrianee
Activity Score 3748
Dzsoi's picture

Not if you are sucking the dick you really want to... Do you want to suck the dick of a stranger, of an arrogant millionaire who makes his money by killing you slowly? Naughty girl!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
satrianee's picture

only individual choose what to (or whom to) suck... Smoking is a bad habbit, thats ok.. but this visuals points the "abuse" and there is no similarities between an abuse and bad habbit individual decides him/herself...

satrianee
Activity Score 3748
bobby666's picture

sorry guys once again... really sorry

bobby666
Activity Score 1460
RMG Connect, India
Dzsoi's picture

I am with Audrius, playing on self-respect is not a bad route at all.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
CreativeGOD's picture

To AK, if an ad needs an lenghthy explaination to be understood by the masses, then the ad is a FAIL.

CreativeGOD
Activity Score 54
Davirus's picture

I found the concept easy to understand, it didn`t took more than 3 seconds to get the message.
Some ads are focused to only people who can understand the message, a 8 years old kid hardly will get the message, but Im almost sure YOU did get the message as well other users around here.

Personally I think the only ones who are complaining about this are actually people WHO smokes already.

I find it superb, discreet and with very nice quality.

Davirus
Activity Score 44
Valladolid, Yucatan. México |

[ ❤ ] www.davirus.mx

Sven Gali's picture

The oral fixation undertone of both smoking and oral sex
has nothing to do with the perversion of forced oral slavery

Sven Gali
Activity Score 845
Photographer
Ed Rapport's picture

I just think this is a little to graphic. And to tie it in with child sexual abuse.. a whole different public problem and concern, is not really a great execution. It shows youth in a demeaning way.., the concept needs to be re-thinked entirely.. you can't force anyone to smoke a stog but oral sex can be forced..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

concept is so easy to understand. i think we all forget couple of things. 1) how gullible and naive teens really are sometimes. and as marketers aren't we always trying to market to them first? why? because they are the ones buying into the "image" easiest and fastest. 2) is any one surprised any more that big corporations are not looking out for our best interest? well, in case you don't know let me enlighten you people. we r all getting screwed almost each time we make a purchase, but it is what it is =) that being said, kudos to the ad. and the rest of you lighten up. it's just an ad. and if it offends you so much- you apparently have got issues you might want to address with a professional. also try to get out of this biz.

Guest
Guest's picture

it's just saying that smoking is GAY

Guest
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