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GPS, Presidium

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by Longplay, Brazil for Associacao Paulista de Medicina, within the category: Public Interest, NGO.

Caption

Drinking and driving is like killing and dying.
And APM campaign against drink-driving.
APM

Advertising Agency: LP, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Illustrator / Photographer: PICT Estudio
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eins-eins-null's picture

the headline doesn't fit this one at all. not that i'd like her otherwise.
but still, a slightly different (and better) idea than all the other drink-drive-ads. displaying personal consequences like jail will probably have the best outcome.

eins-eins-null
Activity Score 896
Copywriter
printlover's picture

uglly

printlover
Activity Score 587
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