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Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by Lua Branca, Brazil for Associação Parceria Contra Drogas, within the category: Public Interest, NGO.

Caption

You know the truth about drugs. Your kids don't.
Talk to them that's the best way of keeping them out of this.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art: Caio Grafietti
Art Director: Caio Grafietti
Copywriter: Marcelo Marcondes
Illustration: Paulo Visgueiro
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Guest's picture

This drawing is even better than the one with the tortoise.

Guest
JeffGreenhouse's picture

I have to say, the thing that makes these work so well is the sense of scale. The massiveness of the creatures and the tininess of the kids really gets your attention.

JeffGreenhouse
Activity Score 310
liny_77's picture

Wonderful

liny_77
Activity Score 206
Creative Director
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