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Wright

Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Y&R, Argentina for Aspirin, within the category: Pharmaceutical.

The Wright Brothers flight that inaugurated aviation in 1903 lasted only 59 seconds. Very little compared to the 6 years it took them to have the plane ready. Some things haven’t changed; flights are still shorter than the wait.
A simple idea can change the World. Aspirin - 110 years.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Excecutive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Directors: Florencia Font, Hernan Damilano
Copywriters: Ezequiel Saul, Hernan Damilano
Photographer: Matias Posti

Comments (12)

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morse's picture
morse
Activity Score 18024

I'm having hard time connecting the Wright bros to Aspirin. Anyone?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

deep_tracy's picture
deep_tracy
Activity Score 588

Same here. The copy is too long but in no way makes a clear connection between the wright brothers/visual and the product.

picntype's picture
picntype
Activity Score 175

Big projects are big headaches always, so need aspirin.

Geimima's picture
Geimima
Activity Score 824

that's the aspirin all about.. i like it

life is a playground

pez's picture
pez
Activity Score 1804

i think this is great, great art direction, great photography, and the idea is OK...
i found easy and quickly the link between product and photo...

shortafella's picture
shortafella
Activity Score 1063

i love those ads! great!

D_N_A's picture
D_N_A
Activity Score 121

Great integration of the packshot!!!

R U serious's picture
R U serious
Activity Score 418

Love the strategy...

Say my name, say my name...

scorpideas's picture
scorpideas
Activity Score 14

"Some things haven’t changed; flights are still shorter than the wait." i m not being able to connect this line to aspirin.. Please help somebody!! other wise i like the concept

Dzsoi's picture
Dzsoi
Activity Score 8532

I need an aspirin to decode the logical chain of the lenghty headline. Bingo!

Guest's picture
Guest

Amazing copy. I love the wit and the delivery. Great job on that.

Guest's picture
Guest

QUE HACE FONT, SALUDOS!!

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