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Volcano

Agency Network: 
Published/Aired: 
April 2010
Aspirin Print Ad -  Volcano

Description

Advertising Agency: Graffiti BBDO Bucharest, Romania

Print advertisement created by BBDO, Romania for Aspirin, within the category: Pharmaceutical.

Caption

Get rid of headaches.

Creative Director: Mihai Gongu
Art Director: Glazione Rocha
Copywriter: Catalin Stanciu
Photographer: Photoland/Corbis/Paul Sounders
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Highest Rated

Federico Hackdoski.'s picture

good idea. wats wrong?

Federico Hackdoski.
Activity Score 14
Copywriter at TBWA France
atb2005's picture

I remember reading somewhere that BBDO Romania used Iceland's Eyjafjallajokull volcano as inspiration for this, in my opinion, badly executed quickly churned out ad.

atb2005
Activity Score 13557
Guest's picture

I didn't think an aspirin could stop a volcanic eruption.

Guest
atb2005's picture

What they are tying to say is that Aspirin will take care of all the headaches caused by this recent volcanic eruption (e.g. flights were canceled, people stranded at airports, etc).

atb2005
Activity Score 13557
everartz's picture

i find the idea is a bit strange..
art isnt good enough

everartz
Activity Score 7613
Art Director |

| everartz |

the_lizard_king's picture

I think that the guys genuinely had less time on hand as it all happened so soon and quickly made an international news. I think they had to deliver before the news subsided. So good thinking but average execution.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Geimima's picture

To me.. looking at this ad makes me want to take an aspirin

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

guru84's picture

i see no direct connection

guru84
Activity Score 91
dsklan's picture

aspirin is the wrong client, would work good for something against cardialgia or even better diarrhea;)

dsklan
Activity Score 1926
Art Director at homeshop
thedesignaddict's picture

I wish this was for Rolaids.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Marlus Lau's picture

The idea is interesting, but the execution is not very well!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
meraj's picture

agreed with u .....i clap for this idea...but wrong execution messed it up

meraj
Activity Score 216
university
hufflepoff's picture

Bad art..doesn't convey the concept well enough

hufflepoff
Activity Score 430
Art Director at shwing
Federico Hackdoski.'s picture

good idea. wats wrong?

Federico Hackdoski.
Activity Score 14
Copywriter at TBWA France
michelangelo's picture

the worst analogy ever

michelangelo
Activity Score 660
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