Agency Network: 
January 2008

Print advertisment created by BBDO, Egypt for Aspirin, within the category: Pharmaceutical.

Split the headache.

Advertising Agency: Impact BBDO Cairo, Egypt
Art Director / Photographer: Marco Maurice
Copywriter: Hussam Mourou

Comments (19)

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djakuza's picture
Activity Score 517

o m g, what a awful photoshoped campaign with an old idea

elgrecones's picture
Activity Score 323

awful?? again... awful?? this is more then awful... i have no words to describe this image...
oh, wait i have indeed: Ahhhhhhhhhhhhhhhhhrg

tsui tsui's picture
tsui tsui
Activity Score 24

Split the team

NatalieM's picture
Activity Score 1685

It might be good exercise to get closer to the idea. My headache would be scared of this ad.

borifasio's picture
Activity Score 24

The idea is good, but the art direction.......ummmm!!!

mauroxxx's picture
Activity Score 539

The idea is soooo old :S

misterpanda's picture
Activity Score 282

bad photo

vinaywins's picture
Activity Score 138

Good idea. Bad Execution.


m í t i c o's picture
m í t i c o
Activity Score 676

S.O.S Advertising

De nada sirve una Gran idea sin una Gran ejecución.

fersvax's picture
Activity Score 1239

This sucks!


Neil Levy's picture
Neil Levy
Activity Score 314

i'm not sure i get the idea. because the line "split the headache" is sort of a pun. maybe you could make these better if you showed a campaign of objects that equated to headaches (a drill, a barking dog, a loud fire engine) and then paid them all off with the same thought, something like "wherever it comes from, there's always relief". don't do that line because that's no good but you get my idea. just trying to help you make these better. if they ran then no big thing. live to fight another day and make a better ad. if they're spec maybe consider doing a little more to improve these because maybe it's the start of something that just needs to be pushed a little more.

be well,


StuartLittle's picture
Activity Score 466

How do they relate the headach and the drill, how come Aspirin broke the drill, wrong execution of an idea. Looks as things are placed wrong. How come aspirin got in the middle of the drill. why didn't it broke the drill in the start.

viky's picture
Activity Score 358

Hey ivan again you posted uncomplited work. oh nooooooooooooooooooooooo!

i am not expecting frm this site.

if you remember i have sent you my work to sumbit on front page but u can't posted that one.

so what is this DEAR!

flooded with art.

ADict's picture
Activity Score 88

yea, seriously.... why is this in the front page, I've tried to post my work too, buy apparently it was not ready to go to the archive section... and now I see this... what's up with that, bad typo, bad picture, bad everything...

this is what I tried to post.... how come this aspirin ad is better

virgosam14's picture
Activity Score 34

Nooooooooooo comment ... in which principle is this ?!!!!!

Enas's picture
Activity Score 741

split the headache, to be two headaches but smaller!

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Sherif Hany's picture
Sherif Hany
Activity Score 92

If i were u ...i would envolve a human head in the design..
Good Idea

Dreaming's picture
Activity Score 50

Guest's picture

i prefer the hummer one.