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Flat head

Campaign
Agency Network: 
Published/Aired: 
June 2009
Asonor Print Ad -  Flat head

Also From This Campaign 2

Description

Print advertisement created by The Secret Service, Romania for Asonor, within the category: Pharmaceutical.

Caption

She forced me to sleep on a side my whole life.
Asonor. Counteracts snoring.

Advertising Agency: The Secret Service, Bucharest, Romania
Creative Director: Mihai Ene
Art Director: Dragos Gheorghiu
Copywriter: Mihai Ene
Photographer: Dan Samoila
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Grrrr's picture

The art-direction's so... predictable it hurts the idea.

Grrrr
Activity Score 1961
Illustrator
Guest's picture

Think the idea is good but maybe not for this product. Maybe for sleeping pills. Even though he's forced to sleep in mad places he still manages to get a good sleep.
They work for me either way. Not mind blowing or anything.

Guest
NastyJester's picture

I love the idea, because as a world class snorer I can certainly relate. My only criticism would be that, seeing as how this type of product actually works, it's playing solely on the problem instead of the incredible benefit. Seriously, I forgot to take mine on holiday once, and my girlfriend dragged me around the whole of Lisbon looking for some.

Maybe if the guy was smiling wryly, with a line like "Finally, after 14 years, she'll now let me sleep on my other side".

NastyJester
Activity Score 740
Copywriter
capywriter's picture

as a world class snorer you know sleeping on one side won't help a bit. It won't reduce the noise...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

are you sure about that?

I'm more concerned about his comment and would like to see his award winning work. He really has a lot to say but not a lot to say at the same time.

Guest
Guest's picture

niceish idea, clumsy line and excution lets it down though, could have been great

Guest
pwucel's picture

Nice concept, copy very very poor! What a waste!

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
Guest's picture

I THINK IT IS HILARIOUS!! HAHAHA

Guest
Billoughsby's picture

Too grotesque. Not pushed far enough -- more Tex Avery needed here.

Billoughsby
Activity Score 5144
Art Director |

That's it.

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