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Baywatch

Campaign
Agency Network: 
Published/Aired: 
September 2010
Asonor Print Ad -  Baywatch

Also From This Campaign 2

Description

Print advertisement created by Grey, France for Asonor, within the category: Pharmaceutical.

Caption

Give back his dreams
Anti-snoring Asonor

Advertising Agency: Grey, Paris, France
Creative Directors: Andrea Stillacci, Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Photographer: David Prior
Retoucher: Rob Frew
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Billoughsby's picture

Sigh.

Billoughsby
Activity Score 5150
Art Director |

That's it.

LeeHarvey's picture

Only one star? What's wrong with this ad, I think it's quite funny.

LeeHarvey
Activity Score 3045
Creative Director
Billoughsby's picture

If you want, Lee, I'll change my vote to a 10. But only this once.

Cheers

Billoughsby
Activity Score 5150
Art Director |

That's it.

LeeHarvey's picture

Thanks Bill, you're a real pal!

LeeHarvey
Activity Score 3045
Creative Director
Billoughsby's picture

JSYK: I did change my vote. But I couldn't edit my reply.

Billoughsby
Activity Score 5150
Art Director |

That's it.

atb2005's picture

So when you snore, you can't dream??

atb2005
Activity Score 13557
Guest's picture

dont be stupid,
the partner don`t sleep.
of course who snore sleep.
fool

Guest
atb2005's picture

Let me correct, grammatically, what you just said. "Don't be stupid. It's the spouse who can't sleep. Of course, the snoring person can sleep. Fool". I never said that those who snore can't sleep. lol

atb2005
Activity Score 13557
Guest's picture

you are quite a retard right?

Guest
atb2005's picture

Not bigger than you.

atb2005
Activity Score 13557
andyStock's picture

If you bothered to look at the advert atb2005, it is the woman who is actually the snorer - you can see she is wearing thing on her nose. Also, it is the woman giving the man back his dreams, as he would not have previously been able to sleep due to her snoring.

I personally think that this is a brilliant advert.

andyStock
Activity Score 666
atb2005's picture

You are right! Thanks :) In the Chippendale ad, however, the man is not wearing a strip on his nose... He should be (to mimic the Baywatch ad).

atb2005
Activity Score 13557
Guest's picture

If you bothered to look at the advert dan_1985 - you can see that the product is a spray, not the thing on her nose. I'm slightly confused by the message of the ad, but even moreso by why you seem so angry.

Guest
Guest's picture

Who is snorig?
Man or woman?
It' not clear.

Guest
Guest's picture

...but why there is a Nose-Tape on her nose, when the product is a nose-Spray?

Guest
Elmārs Ārnieks's picture

weird ad

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

Brilliant!!!

Guest
silvi's picture

a little confused message

silvi
Activity Score 4172
Copywriter
UnicornRancher01's picture

Yes Dan. But it's a spray. Not a strip.

UnicornRancher01
Activity Score 12
Art Director
abake's picture

Frankly, I don't get it... very confusing ad. Love the photography though.

abake
Activity Score 1262
RMG Connect Colombia
UnicornRancher01's picture

He can't sleep because she's snoring and keeping him awake. By using Asonor, the woman stops snoring/keeping the guy awake. Now he can dream of Baywatch lifeguards again. Long way around the barn for such an obvious benefit? Maybe.

UnicornRancher01
Activity Score 12
Art Director
Guest's picture

Great ad, love the idea, good work.

Guest
Guest's picture

Shes not so happy to see the guy :) poor girl!

Guest
Hibon's picture

Poor girl i feel sorry for her ... concerning this agency in Paris, creatives are all Italiens ?????

Hibon
Activity Score 3734

Simple ideas are the best !

atb2005's picture

Thanks for pointing out that everyone involved with this campaign is... Italian! I didn't pay attention to the credits. That's very odd, given the fact that the agency is Grey, PARIS.

atb2005
Activity Score 13557
Guest's picture

great lightning. This ad is funny and it works with people.

I read you guys sometimes and you seem to take advertising very seriously, it's not science, it's advertising, as long as the quality and the communication work, nobody really care about your personnal super-extra-crunchy vision, hang out with friends and leave your computer alone for one night.

All the best!

Guest
Guest's picture

you will get a goooood award for this! Great creativity, great copy, awesome art direction, and a really cleaver way to show the benefit!
Congrats!!!!

Guest
Migzter13's picture

The moment I saw the floater, the buxom babe and that orange bathing suit..
the baywatch theme song suddenly played in my head. LOL

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Anonymous Author's picture

Aside from the metaphysical discussion on who snores and who does not (Do we really snore? Do we really exist? Are your dreams as profound as your waking life is banal?), it's a great advertisement for an anti-snoring product.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Dzsoi's picture

I thought it was obvious - he has been woken up so she must be the snorer (is there such a word?). It's a funny presentation of giving back his sleep -> dreams.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
kubasagan's picture

good1

kubasagan
Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

Roger Keynes's picture

Beauty!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

:-)

Guest
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