Agency Network: 
March 2007

Print advertisment created by Dez Brasil, Brazil for ASICS, within the category: Fashion.

Left is rational. Right is emotional. Left, right, left, right, left, right is balance.
Running is in our DNA.
Asics. Sound mind, sound body.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum

Comments (17)

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MindDrift's picture
Activity Score 1170

who else likes this ad? Brazil Rocks!

Fractal Rene's picture
Fractal Rene
Activity Score 65

I like the text on this one.

ivan's picture

I like anything with a scientific image in it.

lsadunb's picture
Activity Score 571

Good copy, much better than the other one.

Joe76's picture
Activity Score 762

Absolutly agreed's picture
Activity Score 1021

yes the copy here is much much better.
and still i would take the runner away.

Guiracz's picture
Activity Score 46

Very good! Duca ;)

mrtalented's picture
Activity Score 2171

i like the photo. but the copy is too long. only "Left is rational. Right is emotional. Left, right, left, right, left, right." works. no need to mention DNA and show DNA strips. so the product shot can be placed right after the headline ends. cheers!

fotdot's picture
Activity Score 673

In this campaign, the art direction supersedes the copy in strength. Although I'm not a runner, I can still relate to the concept here. Using DNA is a great way in.

ivan's picture

By the way the picture shows brain cells, not DNA.

Atilla's picture
Activity Score 14

who knows ??

Minimum's picture
Activity Score 1430


...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

kbahey's picture

Actually, it is neurons (nerve cells) that are in this ads.
-- Drupal web development and consulting.

jungleraven's picture
Activity Score 291

kool. likd th copy n th art direction too. 8/10

jorge21's picture
Activity Score 307

Asuuuuuuuu!! lo unico que puedo decir es que esta chevere la grafica pero la idea esta copiada!!!!!!! con la de nike!!! que les paso amigos !!

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Well ... the copy is nice.

BBBellz's picture
Activity Score 2

This ad is awesome. I am a runner and study neuroscience. However, this ad shows an incorrect depiction of a neuron. The front axon that is under the axon the runner is on splits. Axons do not split. But its still an awesome ad. Thats all