Agency Network: 
March 2011

Print advertisment created by BBH, Singapore for Asian Marketing Effectiveness Awards, within the category: Professional Services.

Advertising Agency: BBH, Asia Pacific, Singapore
Creative Director: Steve Elrick
Art Director: Janson Choo
Copywriter: Daniel Ko
Illustrator: Ken Lee
Photographer: Joyce Choo

Comments (12)

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Shawali's picture
Activity Score 8442

Eye candy *o*

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Tommy G.'s picture
Tommy G.
Activity Score 897

This design reminds me some cheap place mat at the chinese buffet, very well done! (Sarcastic)
Even the content is terribly boring.

whitespace's picture
Activity Score 1953

@Tommy G: It's meant to be a Chinese calendar. (Dumbass.)
Your comment is more boring than that content.

Nude Copy's picture
Nude Copy
Activity Score 1054

8.5 stars to whitespace's comment (wink)

krautland's picture
Activity Score 3216

communicates well that china is an interesting opportunity, is designed appropriately ... why the hate?

Theo_'s picture
Activity Score 5


JosephTBWA's picture
Activity Score 51

Didn't get the idea. Nice visual, though.

witness505's picture
Activity Score 137


Billoughsby's picture
Activity Score 5144

Yeah, but inescapably, Tommy G got it right in the first place. This piece is deliberately vernacular, and deliberately ugly. That's their little joke. But ugly is still ugly. Not a joy to the eyes. And not a well-organized read. The crazy jumble is part of the little joke too,

You have to be open to returning a couple of times and looking at one more factoid before this ad yields all the information it contains. And why would I do that -- it's so damned ugly. Did I mention it's ugly?

That's it.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I think you did. And I think it's worse.

brendansparrow's picture
Activity Score 202

Great visual, I personally like the vernacular feel to it

JonnyyRamone's picture
Activity Score 167

Instantly recognizable by the target audience, it's meant to be chaotic like that