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Agency Network: 
Published/Aired: 
May 2012
Asia Square Print Ad -  Tie

Description

Asia Square believes that what's better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what's more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.

Print advertisement created by TBWA, Singapore for Asia Square, within the category: Professional Services.

Advertising Agency: TBWA, Singapore
Head of Creatives: Antti Toivonen, Maurice Wee
Art Director: Lawrence Hu
Copywriter: Isaac Ho
Account Supervisors: June Wee, Beryl Chua, Elyn Ong
Media Agency: PHD Singapore
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Highest Rated

salil.sharma's picture

new concept

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

Well it is different.

kleenex
Activity Score 51126
Web Designer/Developer
salil.sharma's picture

new concept

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

salil.sharma's picture

new concept

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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