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Deaths

Agency Network: 
Published/Aired: 
March 2008
ASH Print Ad -  Deaths

Description

Print advertisement created by DDB, New Zealand for ASH, within the category: Public Interest, NGO.

Caption

Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: Mike Davison
Copywriter: Paul Hankinson
Retoucher: Grant Allen / Slice
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Highest Rated

sonucoues2002's picture

thank u for the link but i think this one excuted well thn ur link
thank u once again Zabo

sonucoues2002
Activity Score 804
visualizer
Wordnerd's picture

Hm, strong visual but this is a very risky ad. people could freak out if seeing this.. and this could be a good chance for the tabacco industry to finally sue somebody themselves ;)

Wordnerd
Activity Score 6692
Copywriter
swat's picture

For the damage they are causing to health (smokers + passive smokers), we should sue the industry :)

swat
Activity Score 355
xhchenz's picture

agreed. I don't really like ideas that manipulates tragedy, though it creates a great impact.

xhchenz
Activity Score 19
Malaysia
talay's picture

great execution...

talay
Activity Score 266
mgemini creative works / istanbul
sonucoues2002's picture

strong visual,good execution and nice art direction

sonucoues2002
Activity Score 804
visualizer
Torenaga's picture

Very clever

Torenaga
Activity Score 140
Copywriter
rourke's picture

great idea!

rourke
Activity Score 57
Art Director
ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 593
Art Director
sonucoues2002's picture

thank u for the link but i think this one excuted well thn ur link
thank u once again Zabo

sonucoues2002
Activity Score 804
visualizer
Geko's picture

I don't like it. Seeen too many times that kind of comparison.
And, by the way, it's already done here:

http://bp3.blogger.com/__XCWUd8FFjQ/Ru6kEpbBP3I/AAAAAAAABsQ/TOe60Q8Y_D...

Geko
Activity Score 161
Art Director
IrisAndSky's picture

good one..

IrisAndSky
Activity Score 25
Holmes Pollard & Stott
Boas ideas's picture

Años 90!

Boas ideas
Activity Score 265
Creative Director
Tripioso's picture

Excellent!

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

iT-iS-i's picture

How can a jacked idea get all the praise you guys are generously dishing out? The idea was born out of thievery...

He who dominates often has no real friends...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Charlie Pratt's picture

Blatant, but effective. I like the noise in the imagery, makes it seem like a long-range photograph or a video feed - good.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
oyunger's picture

When is the industry gonna stop recycling the trade center image.

oyunger
Activity Score 26
Art Director
toomuchflystyles's picture

Indeed. Leave it alone.

toomuchflystyles
Activity Score 155
Copywriter at Publicis, Toronto
laserbeak's picture

Offensively stupid comparison.

laserbeak
Activity Score 101
jeffjose's picture

Been there for a long time. Not a new concept !

jeffjose
Activity Score 20
Web Designer/Developer
TrainRunner's picture

i'm smoking one right now.

TrainRunner
Activity Score 225
Art Director
BrunoSwiss's picture

Seen this done soooo many times!!!!!

BrunoSwiss
Activity Score 30
Advertising
topawers's picture

MTV did something like this where they compared the number of people killed by AIDS opposed to 9/11 or terrorism. It´s been done, conceptually and executionally.

topawers
Activity Score 139
Copywriter
Hiten86's picture

Done before!! not once, not twice! thrice. . or perhaps more!

Hiten86
Activity Score 72
Symbiosis Institute of Design |

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

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