Wound, 3

Agency Network: 
May 2009

Some wounds never heal. We can't change their past. Together we can change their future. Visit

Print advertisment created by TBWA, Australia for ASCA, within the category: Public Interest, NGO.

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios
Photographer: Brock Elbank
Copywriter: Joe Craig

Comments (11)

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palls's picture
Activity Score 164

idea is ok but not moving. I mean you said some marks can never heal, fine but ad doesn't motivate me to do something

"selling is advertisment"

LeeHarvey's picture
Activity Score 3045

Well palls, maybe you're used to a slap in the face or a good spanking but it certainly moved me. Look at the little girl's face, the sadness. If that does nothing to you than there's something really wrong with you. How was your childhood, I wonder....

Punch's picture
Activity Score 612

No estoy de acuerdo contigo. La marca del rostro podría ser una simple irritación del calor. La actitud pasiva de la niña como la de la adolescente no causa ningún efecto de conciencia. Y si fuera así, te recomiendo no te broncees parcialmente, alguien podría llamar al 911 para salvarte del abuso del sol ;)

"no silencies lo que no sabes expresar".

Guest's picture


shahidali's picture
Activity Score 4069

call me a nerd, but don't u think, without the copy below, this would fit fine to a melancholic song of Jon Denver, nostalgic, longing for those childhood days?


Guest's picture

i thought that was a little boy. or maybe surgery was involved.

Guest's picture


Emran Hayat's picture
Emran Hayat
Activity Score 832


Creativity is a natural extension of our enthusiasm

Umana Anjalin's picture
Umana Anjalin
Activity Score 13

Those who have suffered child abuse will only be able to empathise with such pain. The feeling would stay the same and the melancholy mood is supposed to persist. I guess it could not be understood by those who haven't suffered similar pain. Nothing more to say.

Guest's picture

lazy execution

Guest's picture

A good one. The best part is, I am forced to "study" her feelings and desperate to heal her pain.

Nice idea, executed nicely.