Wound, 2

Agency Network: 
May 2009


Some wounds never heal. We can't change their past. Together we can change their future. Visit

Print advertisement created by TBWA, Australia for ASCA, within the category: Public Interest, NGO.

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios
Photographer: Brock Elbank
Copywriter: Joe Craig
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Guest's picture

There's some disconnect here. The copy, though brief, is too corporate/formal: "Together we can change their future."
There's a good core idea here but it obviously never got pushed far enough.
The higher impact message would be breaking the chain of abuse, showing the that child of the abused parent may suffer the same fate.
And this guy almost looks as if his injury is a badge of honor as an adult...

Guest's picture

is that Beckham?

Emran Hayat's picture

beckham does'nt 've anythign else to do? :P

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

LeeHarvey's picture

Like it!

Activity Score 3045
Creative Director
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