Agency Network: 
November 2010

Print advertisment created by Droga5, New Zealand for ASB, within the category: Finance.

Advertising Agency: Droga5, New Zealand
Executive Creative Director: Mike O\'Sullivan
Creative Directors: Guy Roberts, Corey Chalmers
Art Director: Guy Roberts
Copywriter: Corey Chalmers

Comments (12)

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CuriousPencil's picture
Activity Score 4225

Wonderful visual, solid words, still no idea who the client is.


After looking, seeing their site and being impressed, I'm impressed. A harsh 3 stars now doubled and some. Nice.

morse's picture
Activity Score 18024

Lovely illustrations. It must be a finance company judging from the tags.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

people come on you just have to take like 5 minutes to answer your own questions.. go to the web, go and explore what you don't know, go and grow :)

CuriousPencil's picture
Activity Score 4225

Disagree. I'm here to see how ads work, if they work and why. If I have to take 5 minutes to decode the ad then I'm spending 4 minutes 45 seconds too long.

Granted though, if I'm not in the target country then I'm probably not pre-loaded with local knowledge of what might be a brand with 100% recognition so, point taken.

Guest's picture

Brand is 100% recognition. It's a bank. I saw this ad in a popular sunday newspaper magazine with nationwide circulation... it's audience would appreciate the design of this ad. With this ad I disagree about spending a while 'decoding' it... to me the design is like a rube goldberg machine on paper, makes it fun to read and I paid more attention to the copy.

Billoughsby's picture
Activity Score 5144

On board, sans reservations, with this illustration.

Darned nice site, too, btw.

That's it.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Nice pic, nasty copy.

Write a wise saying and your name will live forever – Anonymous.

shaun1800's picture
Activity Score 293

Not instant enough, people won't be bothered with this.

thedesignaddict's picture
Activity Score 5403

This ad makes me feel like I have ADHD.

velle's picture
Activity Score 1550

i love you, ASB bank :)

manumartin5's picture
Activity Score 1196

strong visual.. which is telling you the story.

sunshine eternal's picture
sunshine eternal
Activity Score 4

thank you 'guest' for all the clarification. but i am going to go with curious on this one. if you need to explain the ad, you don't have an ad dude. well-written yes. well art-directed ... well ok. but clarity? duh no.