Agency Network: 
November 2010

The print component for Droga5 NZ's Creating Futures campaign for ASB Bank allows up and coming artists, designers, typographers and illustrators to create their future by interpreting ASB's manifesto - and getting mass media exposure.

Print advertisment created by Droga5, New Zealand for ASB, within the category: Finance.

Advertising Agency: Droga5, New Zealand
Executive Creative Director: Mike O\'Sullivan
Creative Directors: Guy Roberts, Corey Chalmers
Art Director: Guy Roberts
Copywriter: Corey Chalmers

Comments (6)

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CuriousPencil's picture
Activity Score 4225

Aah, those lovely lovely words that alas are orphaned of meaning. I hope the target audience is very familiar with ASB, because I started reading the ad with no idea who they are, and finished reading with less of an idea.

I'm guessing I'm not supposed to think they make stackable futuristic chairs.

Loving the words though.

Guest's picture

did you take time out to read the background write up?

CuriousPencil's picture
Activity Score 4225

I've come back to quadruple my opinion, after realising I was a flippant judge instead of an interested professional. Think I'm still learning the ropes of this place, apologies to the team involved if I've come across as rude.

DBB's picture
Activity Score 1216

Bad quality pic.. too bad, expected more from droga5

Guest's picture

Great copy!!! like it so much i went to their web page, it's really interesting. Great work!! Simple and inspiring copy :)

Anonymous Author's picture
Anonymous Author
Activity Score 1541

I'm the uninspired copywriter living in the large shadow of the legacy of Ira Goldstein.

Write a wise saying and your name will live forever – Anonymous.