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Popeye

Agency Network: 
Published/Aired: 
October 2009
ASAP Print Ad -  Popeye

Description

Print advertisement created by Lowe, El Salvador for ASAP, within the category: Public Interest, NGO.

Caption

In order to grow strong.

Advertising Agency: Publicidad Comercial, San Salvador, El Salvador
Creative Director / Art Director / Copywriter / Illustrator: Estivens Romero
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munirgee's picture

whats product?

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

ivan's picture

The ad promotes knowledge and education, hence the books.

ivan
Creative Director at Ads of the World
Guest's picture

The copy needs to make a connection with the visual here. In my opinion, "To grow strong" isn't adding anything to the message. Just get rid of it or change it. The can of "Spinach" in the corner is also confusing the message. It would be more clear if there were a green book in the corner or in his hand and his muscle was a normal looking Popeye muscle. Even then, not sure if it's that great. Cartoon characters and tattoos in the ad business are a lot like working with kids and animals in the acting business. You would do well just to avoid it.

Guest
Sherif Hany's picture

Excellent...i got it from the 1st time...bravo...excellent :)

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
estivens's picture

thanks!

estivens
Activity Score 18
Graphic Designer
everartz's picture

the visual is very nice and i agree that the copy should have something about reading.

everartz
Activity Score 7613
Art Director |

| everartz |

pierrelastname's picture

no resources, but good idea.

pierrelastname
Activity Score 2869
Copywriter
CopyRight's picture

If reading makes u stronger like Spinach to Popeye, the spinach can should have the Association's name on it instead of the headline, which could've been placed near the books' muscle.
All in all, good approach

CopyRight
Activity Score 713
dsklan's picture

because there´s no copyright on popey, this character is done to death in advertising...

dsklan
Activity Score 1926
Art Director at homeshop
dsklan's picture

because there´s no copyright on popey, this character is done to death in advertising...

dsklan
Activity Score 1926
Art Director at homeshop
silvi's picture

I think it´s ok

silvi
Activity Score 4172
Copywriter
Guest's picture

Vos no sabes nada de anuncios, criticas todo, no haces nada y además te parece que esta mal anuncio está bien.

Guest
Guest's picture

Alguien lo tenia que decir!!!!

Guest
lucdesaulniers's picture

I agree with dsklan: no copyright, easy and overused in so many messages, its use is ridiculous.

lucdesaulniers
Activity Score 1145
braindance's picture

I haven't seen many popeye references in advertising at all. Despite that, this one seems to be saying there is strength in education/knowledge, but maybe not? bottom line, unclear.
I will never understand why advertising needs to be so obtuse. this is the product, this is what its for, this is what it can do for you. the end.

braindance
Activity Score 36
Guest's picture

Buen trabajo Stivens

Guest
estivens's picture

¡Gracias!

estivens
Activity Score 18
Graphic Designer
jorgegolcher's picture

ESTA PIEZA MERECIA MAS, SALUDOS STIVY

jorgegolcher
Activity Score 9
Creative Director at o&r McCann-Erickson El Salvador
estivens's picture

¡Hey gracias Jorge!

estivens
Activity Score 18
Graphic Designer
Guest's picture

BUENA ESTIVI YO SABIA Q ALGO TENIAS POR SEGURO!!!!!!!!! SOS JODIDO!!!!

Guest
wburgos90's picture

Lame illustration, poor vectorizing, bad concept and the copy is not working at all. Epic fail.

wburgos90
Activity Score 6
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