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Crisp One's picture

cool AD, congrats to Irawandhani Kamarga,and Andreas Junus

Crisp One
Activity Score 2005
Other at New York
jsantanaxp's picture

Agree.
very interesting.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Zidor's picture

yep, clear message, nice AD.

Zidor
Activity Score 60
sakibafridi's picture

Very nice

sakibafridi
Activity Score 167
Art Director |

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http://www.sakibafridi.com

Guest commenter's picture

Wow.

Guest commenter
Bogott's picture

Love it

Bogott
Activity Score 244
Marino advertising group
Guest commenter's picture

real is good

Guest commenter
alvinpck's picture

Great!
How come no one did this before? The idea is just right in front of us.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
Guest commenter's picture

photoshop me a new girlfriend and print.

http://www.sharkcountry.blogspot.com/

Guest commenter
diegocrescini's picture

Impossible to disagree with all this people. Great, GREAT ad.

diegocrescini
Activity Score 56
Other
jackblack's picture

i like the idea behind it, but i think it fell on the execution. a little more love and care could've made a huge difference.

jackblack
Activity Score 2357
Art Director
fauxjebus's picture

I concur good sir.

fauxjebus
Activity Score 498
Art Director at WAX
Javier Ramírez's picture

Una pieza que se está convirtiendo en un clásico.
En mi opinión, es un muy buen aviso, pero la comunidad publicitaria lo está mitificando por estar relacionado directamente con su día a día.
A mi la verdad, me genera, en el fondo, un poco de rechazo. Quizás sea porque encuentro una contradicción: jamás podrás hacer un buen montaje a mano. Photoshop es lo que es precisamente porque te permite hacer en minutos lo que alguna vez tomaba horas.

¿Para que me sirve Photoshop real?
Lo que quiero que se vea real son los diseños que con él haga, no el programa en si.
No sé. Creo que hay algo que no termina de cerrar.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

picopalqlea's picture

pajero....

by the way, Excelent ad.

picopalqlea
Activity Score 999
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Ad_Man's picture

me parece que no entiendes el aviso y tu extenso resumen del mismo habla de lo poco que sabes de él.
as real as it gets, excelente forma de bajarlo.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

pink's picture

it's special!i like it very much!

pink
Activity Score 21
dentsu.vn
ninjak's picture

wow, very nice!!

ninjak
Activity Score 76
Guest commenter's picture

está buenísima papá!!

Guest commenter
Guest commenter's picture

an original

Guest commenter
Son's picture

Some beer for those guys, please!

Son
Activity Score 74
Copywriter at Copywriter
vec's picture

Amazing ad !!!!!!

vec
Activity Score 49
Graphic Designer at cairo |

when u love someone ..

Crave's picture

the more you look at it, the more you'll like it, brilliant!!

Crave
Activity Score 95
Euro RSCG
corporal_hicks's picture

Guys, this is so cool....
Congrats!

corporal_hicks
Activity Score 365
Art Director
dshott's picture

Bam. Not too sure if you'd get it if not familiar with the photohsop interface.

Has everyone seen this right?;
http://uk.youtube.com/watch?v=qo1d6ttbAq8
I'm sure you all have (it's got nearly 4 million views on youtube) but if not, you must.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Dale's picture

If you're not too familia with the Photoshop interface, I sincerely doubt you would fall into the target audience.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Rocco69's picture

Nice!

Rocco69
Activity Score 11
Art
daprankster's picture

excellent!

daprankster
Activity Score 422
Graphic Designer
unlimilove's picture

if you want to see how it was done:

http://www.flickr.com/photos/18697966@N00/sets/72157608377333404/

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unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

john doe's picture

sooooo nice!

john doe
Activity Score 1571
Art Director
marlene's picture

I really really like this

marlene
Shanty Mathew's picture

Beautiful... Simply. Beautiful.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Guest commenter's picture

Terrible ad. It makes me wonder if everybody who has commented knows anything at all about advertising.

This isn't an ad for Photoshop. It's an ad for an online store that just happens to sell Photoshop along with other software. Did anyone even notice that? Did anyone remember the URL? Did anyone even notice the URL? Also, it gives me absolutely no reason to buy Photoshop on that website.

If you like the visual, compliment the visual. But I would disagree with anyone who thinks that this is anything but a completely ineffective ad.

Guest commenter
picktokyo's picture

This is not the best ad, but this is not that bad. Hey why every muppet who says bad thing about an ad is not registered user?

picktokyo
Activity Score 1404
Copywriter at JWT
Crisp One's picture

i agree, i think registry should be mandatory for comments.

Crisp One
Activity Score 2005
Other at New York
thirty6chambers's picture

You bring up a great point. The URL is so small that I overlooked it and thought this was for Adobe CS4. This would be really cool if Adobe was their client but it just looks like they wish Adobe was their client instead of actually telling us about the real client.

thirty6chambers
Activity Score 1464
Art Director
Ad_Man's picture

for my logic i think you don't know how does advertising works. this should be the agency version of the ad. and maybe, they created the concept and the ad first and then found the client. i remark, maybe.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

kurtberengeiger's picture

Cool!

kurtberengeiger
Activity Score 7323
Copywriter
Guest commenter's picture

the art direction reflects the url. all that matters is that people are able to remember the ad when the name of the website is mentioned.

the name has an "ASLI" n reflecting it using REAListic stuffs.. how ineffective can it be?

Guest commenter
aqeelparagon's picture

the art direction is excellent and also it memorable, the name software asli it will always remembered when you will talk about original softwares.

so its very target oriented.

aqeel
www.aqahmed.blogspot.com

aqeelparagon
Activity Score 143
Other
iswanda82's picture

kEREN BANGET CRAFTINGNYA...ASLI....!!!!
SELAMAT SELAMAT NYA DARI SEKARANG DEH....
JADIIN WALLPAPER AHHHH (BOLEH GAK?)

iswanda82
Activity Score 346
Art Director
Boas ideas's picture

Es mi nuevo fondo de escritorio!! excelente

Boas ideas
Activity Score 265
Creative Director
Joker's picture

If real is better, why do we need computers?

Joker
Activity Score 85
Art Director
Guest's picture

'cause not everyone is capable using those wide range of real tools?
and/or
compiling those tools would be a pain in the arse?

Guest
Guest commenter's picture

Thats absolutely brilliant. Nice concept. . . .

Guest commenter
Guest commenter's picture

Ducaralho

Guest commenter
Victor Holanda Araujo's picture

Very very NICE.

Victor Holanda ...
Zeus's picture

Pretty cool, GREAT WORK congratz!!

Zeus
Activity Score 906
somewhere
brain123's picture

Love it!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
mole_a's picture

standing ovation....bravo

mole_a
Activity Score 9
student |

day dreamer night thinker

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