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Bus

Agency Network: 
Published/Aired: 
June 2010
Description: 

Print advertisment created by TBWA, Brazil for Aruba Tourism Authority, within the category: Transport.

I pretend I'm sleeping so I don't have to give up my seat on the bus.
Nobody is good enough for Heaven. Go to Aruba.

Advertising Agency: Lew'Lara\TBWA, São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: Andre Laurentino
Creative Directors: Manir Fadel, Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Account Manager: Fernanda Tedde
Account Supervisor: Francisco Coutinho
Art Buyer: Giuliano Springhetti
Photographer: Image Bank

Comments (22)

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Guest's picture
Guest

okay

Guest's picture
Guest

Idea ok, student art.

Guest's picture
Guest

Great insight!! Terrific

Molecule's picture
Molecule
Activity Score 435

I like the tagline

Hiperion's picture
Hiperion
Activity Score 3138

Great copy, but I don´t understand execution....

Guest's picture
Guest

Idea is ok. Art Direction is one of the worst i've ever seen.

Jupiter's picture
Jupiter
Activity Score 547

idea: 5
execution: 1

commenting just to gather more pencils:-)

bakchod's picture
bakchod
Activity Score 60

the copy rocks....but art falters

mucahidz's picture
mucahidz
Activity Score 12

At fist sight I thought those white letters were side view of an iceberg. Like this one http://www.spri.cam.ac.uk/research/projects/larseniceshelf/photos/AP-t....

Guest's picture
Guest

bangon insight!!!! loved the thought.

Dzsoi's picture
Dzsoi
Activity Score 8532

Very nice concept. I would have written the confession with black handwriting and the tagline in white above the horizon. Then it would have been a 9 or a 10.

jponino's picture
jponino
Activity Score 601

nice concept, but what in the hell they have to use that art direction which don't make us understand it in the first second?
advice for the copywriter of this campaign -> change your art direction partner

adamr's picture
adamr
Activity Score 98

like the idea

Billoughsby's picture
Billoughsby
Activity Score 5144

Nah.

That's it.

rolling.stone's picture
rolling.stone
Activity Score 2741

true, i do the same too :D

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~ Quite obviously, I have gathered no moss ! ~

miles's picture
miles
Activity Score 306

Nice

Guest's picture
Guest

great!

PERP's picture
PERP
Activity Score 433

hehe, cool.

.: look for the green giant on the label :.

Guest's picture
Guest

The white 3d type on a photo has been done to death. Please stop.

dollypoppin's picture
dollypoppin
Activity Score 1423

Average. Seen/heard the copy months or ages ago.

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"Nihil sub sole novum"

Guest's picture
Guest

When I hear Aruba first thing I think of that murderer. So maybe associating the name even more with bad behavior and, indirectly, going to hell, isn't such a great idea.

genie009's picture
genie009
Activity Score 9

Cool simple concept...Art work could be better, maybe better pictures, to show off Aruba more?

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