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Racquets

Campaign
Agency Network: 
Published/Aired: 
November 2011
Aruba Print Ad -  Racquets

Also From This Campaign 2

Description

Print advertisement created by TBWA, Brazil for Aruba, within the category: Transport.

Caption

Stop time.
Aruba. One happy island.

Advertising Agency: Lew´Lara\TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowics, Manir Fadel, Mariana Sá
Art Director: Bernardo Romero
Copywriter: Marcos Almirante
Photographer: Richard Romero
Retoucher: Manipula
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picopalqlea's picture

great insight!! I love it!!

picopalqlea
Activity Score 999
Nike Diesel's picture

Agree, agree!

Nike Diesel
Activity Score 13630
Art Director
mitali prasad's picture

but why rackets inside an hour glass??

mitali prasad
Activity Score 458
General Manager
kleenex's picture

Game time I guess.

Could have used something else like a shovel and pail??

kleenex
Activity Score 52582
Web Designer/Developer
George Souza's picture

Great idea, but those rackets are kinda looking like an (beautiful) ass.

George Souza
Activity Score 116
Roger Keynes's picture

That Brazilian 'Adopt a Dog' print campaign from a few months back obviously impressed! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bakamono's picture

meh... shouldn't u be able to flip it again and enjoy the time?

weak

bakamono
Activity Score 1002

because therefore it is

jponino's picture

very interesting

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
pierrelastname's picture

nice, but cannes not really...

pierrelastname
Activity Score 2869
Copywriter
Hadrons's picture

Magic in the air

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

Bella

MicheleVirgilio
Activity Score 2617
Andrej's picture

Makes me want to take a vacation. Like it.

Andrej
Activity Score 656
Copywriter
mr.x's picture

haven't seen this before..I mean this idea... like :)

mr.x
Activity Score 998
Forsbergs Skola
morse's picture

Very nice campaign.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

coolhandme's picture

eh

coolhandme
Activity Score 80
shaun1800's picture

Nice, but it doesn't need the bats, they just complicate the visual. I would have preferred it if they lost the bats and the 'stopping time' line and taken a having more time or time moving slower angle instead.

shaun1800
Activity Score 293
Copywriter
Billybell's picture

Nice

Billybell
Activity Score 373
Art Director
Milan Solanki's picture

very good, particularly the stop time idea..

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
scarfinati's picture

Really creative way to use a tired cliche. Like.

scarfinati
Activity Score 843
Art Director
Bhavesh 56's picture

nice i like it

Bhavesh 56
Activity Score 40
Photographer
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