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Money

Agency Network: 
Published/Aired: 
May 2007
Aruba Print Ad -  Money

Description

Print advertisement created by TBWA, Brazil for Aruba, within the category: Transport.

Caption

Google hits: 27.800.000 for money. 104.000.000 for Aruba

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Marco Versolato
Art Director: Marco Versolato
Copywriter: André Laurentino
Photographer: Image Bank Client
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Highest Rated

ogilvyandmenon's picture

i havent seen an ad with google hits as a peg before ...

ogilvyandmenon
Activity Score 178
O&M India
teenquey's picture

Is this ad telling a lie?
I tried Googling, it's over 1 billion for money and 129 million for Aruba.

Any explanation?

teenquey
Activity Score 290
JWT
maddoxx's picture

try googling in portuguese dude...
there is a 2pt text on the ad bottom explaining the search process

maddoxx
Activity Score 73
Art Director |

maddoxx

Lip's picture

Nice layout.

Pedro Paes
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
ogilvyandmenon's picture

i havent seen an ad with google hits as a peg before ...

ogilvyandmenon
Activity Score 178
O&M India
FlyingDogs's picture

9/10.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
fractalrene's picture

Good text.

fractalrene
Activity Score 1504
Copywriter
alvinpck's picture

Why would they take other brand to advertised their own?
Do they pay any royalty to Google?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
BuzzingBees.be's picture

One ad pretends Aruba has 96.600.000 hits for Aruba, the other one says 104.000.000 hits, and the research is performed on the same day. I still like the idea, but why not use real numbers? And if the reason would be that the hits for Kama Sutra and money are higher then for Aruba, isn't that really deceptive?

http://

BuzzingBees.be
Activity Score 22
Copywriter at Wanabe |

www.buzzingbees.be - Daily Dose of Creative Communication

copywriter.txt's picture

Same day, but different hours.
If you search for Aruba now (in this minute, I mean) the result would be 151.000.000.

copywriter.txt
Activity Score 828
Copywriter
december's picture

RE: "good text"

good joke

december
Activity Score 93
Copywriter at Southern Methodist University |

I used to think heavy thoughts, until they crushed my head.

samuelcarlos's picture

.

samuelcarlos
Activity Score 110
Art Director
samuelcarlos's picture

Well, A) Who googles 'money' anyway? and B) Its in Portuguese so they wouldn't google for 'money', it would be 'dinheiro'. So a complete load of bollocks.

samuelcarlos
Activity Score 110
Art Director
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