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Mother, 6

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Leo Burnett, Ukraine for Art Directors Club, within the category: Professional Services.

Caption

Sorry, we are not your mother.
So think twice before submitting to ADC*UA

Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko
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Highest Rated

whyrtt's picture

恩~,很贤惠

whyrtt
Activity Score 17
Guest's picture

well done!

Guest
Guest's picture

very good

Guest
jackmancer2017's picture

Damn, I love it. How to say 'prepare for harsh critique' ;-)

jackmancer2017
morse's picture

Great campaign. Good job. :)

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Greate! I like it

Guest
shahidali's picture

Excellent! Too Goooooooooood. Running short of superlative words :-)

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

Fun!))

Guest
CuriousPencil's picture

Obviously they don't bother with a copywriter: "SUBMITING" with one T????

MuaaHaa haa,

No.

CuriousPencil
Activity Score 4225
Copywriter
thedesignaddict's picture

What a shame.

I really like the campaign, but that's a ringer of an error.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

Though if they're quick they could do a follow-up, highlighting the mistake, saying "copywriters can come too", and then pretend that's what they meant all along. Shame to waste what's ostensibly a lovely campaign.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Or, as they've done, they can fix their spelling mistake and thank me for pointing it out. Good work guys, and congratulations on your campaign. Have changed my rating to where it should be.

CuriousPencil
Activity Score 4225
Copywriter
hakabuck87's picture

Love it. Hot momma's too.

hakabuck87
Activity Score 12
Copywriter at Ogilvy Sydney
velle's picture

Are these the real judges? If they are, I would roll on the floor and die laughing. and then id die again.
of course theyre not real - fancy all the judges giving you their time in the world, getting dressed up and posing sportingly for you :P

velle
Activity Score 1550
Copywriter
Guest's picture

yes, they all are real!

Guest
velle's picture

:O

they're real sports, too!

velle
Activity Score 1550
Copywriter
royschellekens's picture

Love it! And my mother would also if my name was in the credit list! ;-)

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest
CuriousPencil's picture

How exactly does this relate to the Art Directors Club advert above? I'm pretty sure if you mailed your campaign to the webmaster of this site he'd post it if it met the standards. I'm guessing your link will just get a bit lost in the comments on the ADC ad, plus it's a bit rude to threadjack to your own work, if I might say so. Also, why not register so your comments don't get lost in the fog of 'Guest' hereabouts?

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

L.O.V.E

Guest
Guest's picture

Not sure I'm happy with the way they have changed the weight of my font or how it's kerned. This is how it should look:

http://www.duncanrogersdesign.com/fonts/font5.html

http://www.type.co.uk/a_to_z/id/38992

Guest
Guest's picture

I shouldn't be so negative though, it's really nice to see that it's being used. I never though I would see it in an ad!

Guest
Guest's picture

I like the type. It really reinforces the message.

Guest
Miss Copywriter 22's picture

lol

Miss Copywriter 22
Activity Score 175
Copywriter
RG's picture

Eureca!

RG
Activity Score 184
Copywriter |

RG

Guest's picture

If they're not real judges I just think they did too many of them.

Guest
Guest's picture

They are all real judges.

Guest
Guest's picture

They're all real

Guest
Guest's picture

Well done.

Guest
Guest's picture

Very good, mum.

Guest
Cheerriiee's picture

haha im glad..
Good one!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

beautiful!

Guest
Guest's picture

FANTASTIC! That's what wonderful with the creative mind :-)

Guest
piratasolar's picture

Muuuuuy buena!!

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
whyrtt's picture

恩~,很贤惠

whyrtt
Activity Score 17
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