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Mother, 5

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Leo Burnett, Ukraine for Art Directors Club, within the category: Professional Services.

Caption

Sorry, we are not your mother.
So think twice before submitting to ADC*UA

Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko
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S.tefan's picture

Simple and great idea!
Like it

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

CuriousPencil's picture

"SubmitTing" please. Someone PLEASE explain copywriting to art directors who think they can write. It's such a shame to see good ideas hang themselves like this.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Perhaps you could explain that to the copywriter, since it's his job to spell correctly.

Guest
CuriousPencil's picture

I did so. Was a technical error transposing (from Skype, he told me, strangely), to the InDesign document. Is fixed now.

CuriousPencil
Activity Score 4225
Copywriter
Kroteq's picture

And thanks a lot for this! :D

Kroteq
Activity Score 2
Copywriter at Leo Burnett Ukraine
Anonymous Author's picture

I'm not sorry they're not my mother.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Miss Copywriter 22's picture

@ curious pencil....i see 2 T's .

Miss Copywriter 22
Activity Score 175
Copywriter
CuriousPencil's picture

Yep, I mailed the copywriter this morning. He had it fixed. The original had one.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture
CuriousPencil
Activity Score 4225
Copywriter
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