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Mother, 1

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Leo Burnett, Ukraine for Art Directors Club, within the category: Professional Services.

Caption

Sorry, we are not your mother.
So think twice before submitting to ADC*UA

Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko
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Highest Rated

Billoughsby's picture

"I'm pretty sure they're just saying that they're not going to praise your work and tell you how great they are (as your mother would). They are going to be critical and honest. It's a fairly straightforward campaign."

-- Correct! I don't know how this could have confused anyone.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

can't understand, could any one explain

Guest
Guest's picture

Nothing to explain in fact. They explain that they won't help you like your mother would.

Nothing homophobic but this is not a campaign pleasant to see.

Guest
Billoughsby's picture

Glad to. This cross-dressing poseur hopes to land a suitably masculine intern on his casting couch before the guys in these other ads do. They have a bet. Hope this helps.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

What? This doesn't make any sense.

Guest
Guest's picture

I'm pretty sure they're just saying that they're not going to praise your work and tell you how great they are (as your mother would). They are going to be critical and honest. It's a fairly straightforward campaign.

Guest
Billoughsby's picture

"I'm pretty sure they're just saying that they're not going to praise your work and tell you how great they are (as your mother would). They are going to be critical and honest. It's a fairly straightforward campaign."

-- Correct! I don't know how this could have confused anyone.

Billoughsby
Activity Score 5144
Art Director |

That's it.

ad shark's picture

Nice idea, nice insight.
Our moms always say our work -and everything else in ours lives- is great.
Not here.

If this was the D&AD and the guys in the pictures were Tutssel, Droga and Cabral, I'm sure it could win something.
Cheers!

ad shark
Activity Score 186
Cheerriiee's picture

I just love this campaign, they made my day.

Cheerriiee
Activity Score 952
Graphic Designer
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