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Cell

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Arrive Alive, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen
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Highest Rated

Guest's picture

42 VODKA CNTRL C CNTRL V

Guest
funky_frogii's picture

dont use mobile while driving.?

y so many signboards of mobile?

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

owsianka's picture

Exactly, don't use mobile while driving.

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
Guest's picture

very nice

Guest
Guest's picture

The simple message has been said in a complicated way!
KISS (Keep the simple stupid) the communication.

Guest
Guest's picture

bit close to 42 below campaign from their NY office?

Guest
Guest's picture

For sure!

Guest
erin montemurro's picture

think the mobile signs should stay - they emphasis the attention is on yapping while driving instead of concentrating on the road - a nice simple, clear message

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

i saw an old ad made by saatchi & saatchi in one show book, the layout is similar to this & it is also about the danger of drinking alcohol, only it's about having one night stand with a girl, but that one is much more elegant. don't lie to us & think sth more creative plz!

Guest
mahatma's picture

weak art direction. complicated. as a billboard will works opposite from message giving

mahatma
Activity Score 32
everartz's picture

.. and they lived happily ever after!
this is so lame!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

How's your ass hanging today?

-Disco

Guest
thefakehuman's picture

wtf are they trying to do??

thefakehuman
Activity Score 410

- Life Feeds on Life -

phoamcor's picture

These ads are a train wreck. I guess that's ironic.

phoamcor
Activity Score 1284
Guest's picture

yeah, listen to a douche rocket phoamcor and you'll get real far

Guest
tantrik_indian's picture

The ad's just telling a long story that's all. Man gets up, walks, gets into car, talks talks talks on mobile, car wavers, still talks, car hits something, gets surprised, car goes out of control, crashes, calls for help, is taken on an ambulance, gets hospitalized, becomes an invalid.

Coool.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

Sheesh. Could you rip off 42 below any more?

Guest
Guest's picture

complete rip off 42 degrees below campaign.

Guest
no_user's picture

Interesting. Good job.

no_user
Activity Score 125
Guest's picture

42 VODKA CNTRL C CNTRL V

Guest
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