Agency Network: 
December 2009

Print advertisment created by DKP, Brazil for ARPA, within the category: Public Interest, NGO.

Their extinction is ours as well.

Advertising Agency: DKP, Brazil
Creative Directors: Daniel Kahan
Art Director: Daniel Kahan
Copywriter: Pedro Lazera
Photographer: Chico Barros
Retoucher: Daniel Xavier

Comments (12)

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morse's picture
Activity Score 18024

Hot. I don't want this panther to go extinct. Where is the jar?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Kylechiu's picture
Activity Score 13

sorry, all i see is a naked woman.... if i don't see the title "panther"

amchamas's picture
Activity Score 92

these are disappointing

bad astronaut's picture
bad astronaut
Activity Score 544

it's a little bit too glamorous for an empathetic topic. I could care less about the panthers because she's hot and the copy doesn't really make sense to me.

pierrelastname's picture
Activity Score 2869


Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

part of the problem with these is they look very fashion....granted there's no clothes.
they are however populated with glamorous/beautiful people, in other words eye candy.
the realization of the artwork is very good indeed, the figures sit well within their backgrounds, so an ace job on making them look good.
But, I wouldn't see these and think - enviroment? take away the logo and I'm seeking the perfume/coffee/hair gel......other ambiguous product.

Being shallow, and just enjoying a good visual I'd still give them 8/10

CopyRight's picture
Activity Score 713

too good to be used for such a message

My Dad is an Ad Man's picture
My Dad is an Ad Man
Activity Score 34

she is hot

silvi's picture
Activity Score 4172

Ok, you have beautiful models.
They only want to show naked people for some reason.
Brazil, don´t disappoint me.

mark3r's picture
Activity Score 1949

Objectively, this is a horrible Ad that will accomplish absolutely nothing on such an important subject. Yeah the chick is hot.. so? Dumb ass campaign. I'd like to see the real animals biting these peoples asses off.


opposite of u's picture
opposite of u
Activity Score 301

the ad is horrible, but the girl? woohoo, i wouldn't like her to extinct

rolling.stone's picture
Activity Score 2741

were this ad has not a girl, it would never get so many comment


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