Wake up, 3

Agency Network: 
September 2008

Print advertisment created by BBDO, Saudi Arabia for Aroma Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director / Art director / Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman

Comments (36)

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creativearmy's picture
Activity Score 24

I did't get what the ad is trying to say? Please someone explain to me.

WeirdDog's picture
Activity Score 209

Hey creativearmy, if you drink a cup of coffee you can stay awake. Then you will get it.
Nice concept. Well done Ahmad.

consolidated.db's picture
Activity Score 545

How can you not get this?

puducu2's picture
Activity Score 14

dont know but surely that looks like the shoop da woop character

STRTLRS's picture
Activity Score 1601

They look like blow up dolls if you ask me.

I think, therefore... yeah.

themark's picture
Activity Score 59

Doesn't matter what they look like as long as they make the point. And that is well made. Nice stuff.

How can u criticise without any reason. Try to understand work before you comment.

djakuza's picture
Activity Score 517

for me it's not cannes but it will win.

Mukesh's picture
Activity Score 202

When you feel sleepy, you usually yawn. so it says, you'll stop yawning after a cup of coffee. Which i think every coffee does. nothing unique abt it.

Mukesh Lekhwani

themark's picture
Activity Score 59

Look, these days you have product parity across products. So all printers print at x pages per minute. All noodles and great to taste. And all coffees keep u awake.

The differentiator is how you say it. The message. And this one gets my vote for being refreshing and interesting.

john ler's picture
john ler
Activity Score 667

" Creative Director / Art director / Copywriter: Ahmad Beck "

Isn't that a better way to demonstrate the power of coffee ?

SeanMartin's picture

The first two work because the cup and the base photo coincide rather nicely, but that third is way out of perspective and makes the cup look more like a ball gag.

I like the *concept*, but the execution is a little too uneven.

cooldepp's picture
Activity Score 314

thats a creative concept
good one

theanc's picture
Activity Score 2783

A lot of things are being put in people's mouths on these days.


berenice81's picture
Activity Score 136

Its obvius: if you don´t want to be aslepp. Drink that cofee.

It makes sleepiness disappear

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Nice...where before a yawn, now a coffee = no more yawn.
But not to good for Cannes....i think

Chief Creative Director Nexus BBDO

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Ahmad Beck is an agency by himself

Chief Creative Director Nexus BBDO

Favete's picture
Activity Score 365

The most expensive part of producing this ad was to pay Chuck Norris to pose... nice beard girl.

dico's picture
Activity Score 332

nice idea!
i like it!!

shitix-'s picture
Activity Score 234

omg..this lady is hairy!

whitewhite's picture
Activity Score 251

i hate it when they make a campaign like this.They cud have made 15 more ads in this campaign with 15 more models. Just need to find out differnt positions to keep hands. Why cudnt they make it at different [places, say one in office, another on bed...

sanzjustin's picture
Activity Score 2

If anything,the presented ad is even providing that you drink the coffe, which is why the cup remains full on their mouth. Cups with contents in them are not drunken in that manner. The ad just presents that the aroma of coffe alone can relieve the sensations of being tired. Either they are trying to broadcast this particular brand of coffe as being strong and enduring, or presenting an anti coffe drinking ideal.

trueblue's picture
Activity Score 2453

I agree. coffe=yawn what sugets coffee will make you sleep

Muh's picture
Activity Score 95


Hibon's picture
Activity Score 3734

..... I like this one, hope it sells!!!

Simple ideas are the best !

mono's picture
Activity Score 29

nice idea for one single ad

drbagre's picture
Activity Score 22

looks like an inflatable doll to me...'s probably just my problem.

JPG's picture
Activity Score 2

Wake up and smell the coffee!!!

Guest's picture

Account Manager on this one is Ziad Chehab, who also contributed to the copywriting.

mmonaa's picture
Activity Score 2

Account Manager on this one is Ziad Chehab, who also contributed to the copywriting.

baconfrank's picture
Activity Score 40


Guest's picture

it frankly looks ugly. It did not entice me at all to try aroma coffee.
Not well done, no big idea sorry ahmad

Guest's picture

wow, creative director, art director and copywriter is one person???? no wonder he is so confused

They say creativity with strategy is advertising, and creativity without strategy is just a nice picture.
This is just a picture collage that has no appeal at all. May the "genius" who did it needs to know more about advertising.

Issam Habib
Advertising consultant

Guest's picture

simply nothing in it refers to the goodness of aroma coffee.
not creative at all

Guest's picture

too scary...!!!
neither good for kids or weak hearted persons