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Wake up, 2

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by BBDO, Saudi Arabia for Aroma Coffee, within the category: Non-Alcoholic Drinks.

Advertising Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director / Art director / Copywriter: Ahmad Beck
Photography: Stock, Steeve Kozman
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arminosnia's picture

IT is good idea

arminosnia
Activity Score 12
Art Director at Graphic designer
scarfinati's picture

Not really. It looks like someone stuck a cup of coffee over someones mouth. Really forced.

If anything it says the opposite of what they want to say. That youll yawn and feel tired if you drink this coffee.

scarfinati
Activity Score 843
Art Director
jomo's picture

I like.

jomo
Activity Score 62
ART DIRECTOR
LeeHarvey's picture

Hmm, well, I kinda like it. Funny, clear, that's it. Therefor a good ad. Period.

LeeHarvey
Activity Score 3045
Creative Director
keem's picture

I worry sometimes at the ads that are being produced. 'Wake up, and choke on a coffee cup'. The imagery is cold and the coffee in the cup must be plastic...

keem
Activity Score 4
mark3r's picture

Its really good, when you look at it and forget its a coffee cup its really cartoonish, which I like, It's so simple it works perfectly.

mark3r
Activity Score 1949
Art Director at Scout
erness's picture

remarkable!-clever!

erness
Activity Score 69
Graphic Designer |

eRneSS!

BFB's picture

I like it. This doesn't need to be a campaign, it's the same idea done 3 times. One shot is sufficient.

BFB
Activity Score 936
Copywriter
Enas's picture

i agree 100% with BFB...but i like the idea

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

dico's picture

nice idea!
i like it!!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

mandoiii's picture

I don´t kow about you but for me the woman in the picture is kinda sleepy... Yet it is suposed to transmit the oposite message... I´m not saying it won´t work on the target, but it didn´t on me.

mandoiii
Activity Score 27
UCR/UNED
NatalieM's picture

Like it! If you're falling asleep, stick a cup of coffee in that mouth.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

LeeHarvey's picture

Best comment so far Nat!

LeeHarvey
Activity Score 3045
Creative Director
AristideMas's picture

Aristide, Account Ex., Nelson Publicis, Douala, Cameroun

Totally in line with you. This must be coffee to sip before going to bed. Warm Up - Get ready to sleep!

AristideMas
Activity Score 10
Account Manager, Nelson Publicis, Douala |

Aristide, Strategist, Exp. Marketing, Cameroon

getconnected2001's picture

Sexy ad!

getconnected2001
Activity Score 987
Art Director at New Delhi
Guest's picture

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Guest
Guest's picture

Is there any reason why all artworks feature a lady? Or i'm just having a green imagination?

Guest
Guest's picture

is she drinking coffee before sleeping?
very ordinary, not creative rather than making a good picture

Guest
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