Ugly Parents, Beautiful Kids, 1

Agency Network: 
May 2013

Print advertisment created by Publicis, Brazil for Arno, within the category: Electronics, Technology.

Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona

Comments (6)

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new is better's picture
new is better
Activity Score 125

ja, like it

MindDrift's picture
Activity Score 1170

Great ad. I wonder how the models were cast for the ad. Did they mount posters reading "ugly models wanted?".

tirthomitro's picture
Activity Score 2758

seriously talented casting directors. great job.

they showed me a picture & i laughed
dignity has never been photographed

Alex Mendes's picture
Alex Mendes
Activity Score 5

Já vi essa na Veja.

deseixas's picture
Activity Score 2

Olá Alex,
vc viu a foto desta campanha na veja ou uma campanha parecida?
vc se lembra qual veja saiu, tem a revista?

Orlando Andrade's picture
Orlando Andrade
Activity Score 124

This is the best one. The idea it´s simple, funny and it works.