Advertisement

Ugly Parents, Beautiful Kids, 1

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by Publicis, Brazil for Arno, within the category: Electronics, Technology.

Caption

Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
Log in or register to post comments
new is better's picture

ja, like it

new is better
Activity Score 125
Creative Director
MindDrift's picture

Great ad. I wonder how the models were cast for the ad. Did they mount posters reading "ugly models wanted?".

MindDrift
Activity Score 1170
Graphic Designer
tirthomitro's picture

seriously talented casting directors. great job.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Alex Mendes's picture

Já vi essa na Veja.

Alex Mendes
Activity Score 5
Creative Director at FOX SPORTS BRAZIL
deseixas's picture

Olá Alex,
vc viu a foto desta campanha na veja ou uma campanha parecida?
vc se lembra qual veja saiu, tem a revista?
obrigado
Victor

deseixas
Activity Score 2
Other
Orlando Andrade's picture

This is the best one. The idea it´s simple, funny and it works.

Orlando Andrade
Activity Score 124
Copywriter at Bazooka
Advertisement