Ugly Parents, Beautiful Kids, 1

Agency Network: 
May 2013


Print advertisement created by Publicis, Brazil for Arno, within the category: Electronics, Technology.


Arno. The perfect mix no matter the ingredients.
New Arno. Mixer Deluxe

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Alexandre Abrantes
Art Directors: Alessandro Cassulino, Rodrigo Panucci
Photographer: Pedro Dimitrow
Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Art Buyer: Selma Momosse
Account Supervisor: Ana Flávia Back
Advertiser's Supervisor: Eliana Leonhardt
Account Managers: João Paulo Hessel, Fábio Simão, Gleidys Salvanha
Post Production: Burti Hd, Arizona
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new is better's picture

ja, like it

new is better
Activity Score 125
Creative Director
MindDrift's picture

Great ad. I wonder how the models were cast for the ad. Did they mount posters reading "ugly models wanted?".

Activity Score 1170
Graphic Designer
tirthomitro's picture

seriously talented casting directors. great job.

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Alex Mendes's picture

Já vi essa na Veja.

Alex Mendes
Activity Score 5
Creative Director at FOX SPORTS BRAZIL
deseixas's picture

Olá Alex,
vc viu a foto desta campanha na veja ou uma campanha parecida?
vc se lembra qual veja saiu, tem a revista?

Activity Score 2
Orlando Andrade's picture

This is the best one. The idea it´s simple, funny and it works.

Orlando Andrade
Activity Score 124
Copywriter at Bazooka