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Marlon Brando

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by BBDO, United States for Armstrong, within the category: House, Garden.

Caption

It only looks like the real thing. Armstrong laminate floors

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter / Art Director: David DiRienz
Photographer: Norman Jean Roy
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Highest Rated

thirty6chambers's picture

eh...it's like those "hey look a yellow one!" vw beatle ads.

thirty6chambers
Activity Score 1464
Art Director
thirty6chambers's picture

eh...it's like those "hey look a yellow one!" vw beatle ads.

thirty6chambers
Activity Score 1464
Art Director
topawers's picture

You mean Marlon. Marlon Brando. Not Marlin.

topawers
Activity Score 139
Copywriter
ivan's picture

Yes, sorry for the typo!

ivan
Creative Director at Ads of the World
ChuckNorris's picture

Don't like the line.

It stresses that the floor only looks like the real wooden ones, but everything else, such as quality, is not the same.

It should stress the similarity between the two, not the difference.

A line without the twist, such as "Looks just like the real thing" would have been better in my opinion.

But nice campaign nonetheless.

ChuckNorris
Activity Score 834
Creative Director
LeeHarvey's picture

His head looks a bit small, doesn't it? Besides that, I kinda like it.

LeeHarvey
Activity Score 3045
Creative Director
BrownSugar's picture

lame

at first i thought it was interesting, and perhaps a wax sculpture of a guy.... then i realised it was a cheap look-alike.

great message though "You'd think is quality wood...but it's not!"

BrownSugar
Activity Score 104
graphic Designer |

Pass me that Glitter. I've got Turds to polish

a2o's picture

Where is the strategy... and if its there... What it says???

is it that our product ONLY looks like XYZ but otherwise there is nothing in it!!!

come on guys... that not the way to strategize & position your product in the market / to your target audience...

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

mrtalented's picture

great idea but too much props. the focus should be him and the floor.

mrtalented
Activity Score 2171
Creative Director
A.G. Pennypacker's picture

You are correct sir!! Less is more. Less focus on the props would bring more focus to the floor.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
bknowlden's picture

Too subtle for anyone who is the market for second-best laminate flooring.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Salet's picture

I think it's great.

Salet
Activity Score 288
Copywriter
Hedviga Bushlink's picture

I saw the ad in a magazine with the "Lucille Ball" look-a-like, then saw the line - "It only looks like the real thing" I think it is the most clever piece of advertising I ever saw. I normally would just page over and ignore a flooring ad if I am not in the market to purchase, but your ad stopped me dead cold. When I saw her picture, I immediately looked for an explanation of why there was a look-a-like, and that's when I saw the line - "It only looks like the real thing." Great!

Hedviga Bushlink
Suzy's picture

I absolutely LOVE your ads...I've clipped them out and started a folder. I have Jimmy Dean, Marlon Brando, Lucille Ball and Dean Martin. Can't wait to see who you do next. The ads are very eye catching. First you stop at the celebrity image and then look at the floor being advertised. The whole composition of the ads is great and so is the premise..."It only looks like the real thing". GREAT ADVERTISING!!!

Suzy
A.G. Pennypacker's picture

Mom, is that you?

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

Marlon Brando is an American icon, its about time we see him in advertising. It looks great.

Guest
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