Advertisement
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by TBWA, Kazakhstan for Armstrong Foundation, within the category: Public Interest, NGO.

Caption

Help us building a better future for them.

Advertising Agency: TBWA\Central Asia & Caucasus
Creative Director / Art Director: Juan Pablo Valencia
Designer: Yulia Shevchik
Illustrator: G. Arevalo
Log in or register to post comments
Hunter S.'s picture

I have no idea what this ad is trying to communicate.

Hunter S.
Activity Score 15
Creative Director at A Big Agency |

Hi.

kleenex's picture

This is MY Guess for this ad...

The top brick represents a shot to death person.

The next set of three bricks would have been the three kids he or she would have had...

Then it continues down to the next generation....

They have an idea, BUTTTT A very poor one...

kleenex
Activity Score 52582
Web Designer/Developer
pierrelastname's picture

I like.

pierrelastname
Activity Score 2869
Copywriter
guajiro's picture

building better future for these bloody bricks?
seriously, what is it about?

guajiro
Activity Score 127
Art Director at **B
GrumpyArtDirector's picture

Is that a family tree? Shouldn't the bloody link be at the bottom?

GrumpyArtDirector
Activity Score 858
Art Director
DesignDine's picture

Tried to incorporate drama, but I don't really think its working.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Siddarth Basavaraj's picture

A good idea got KILLED in the execution process, sad.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

the_lizard_king's picture

Help us building a better future for them? Is the copywriter sleeping here???

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

chicagohour's picture

I guess everyone was sleeping out there...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

ItMatters's picture

weak link.

ItMatters
Activity Score 2167
hasalaka.th's picture

I don't get it.

hasalaka.th
Activity Score 288
mediamax
Advertisement